YouTubers Influence on Minecraft

it's no surprise that a large majority of gaming YouTubers are Minecrafters!

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Taylor Harris

There’s no secret that a large majority of YouTubers (if not the largest majority of YouTubers) are gamers. With the growing popularity in gaming, there of course has to be an equal growing popularity in a specific game or genre of game. Since the 2009 release date, you could consider Minecraft to be that very game. Very quickly, the video game created by Markus "Notch" Persson took the world by storm.

Content

With the growing popularity of Minecraft, an overwhelming amount of creativity has come from it’s fans in the form of videos. Using the word “Minecraft” on YouTube’s search feature shows that in the last 6 years, a total of 74,100,000 search results have been created involving our beloved game of blocks and Creepers. This is a large feat as Minecraft is easily one of the most popular (if not the most popular) game featured on YouTube to date. Minecraft videos have varied from the simplicity of Let’s Plays to the more advanced things such as animations, roleplays, new Redstone contraptions, mod showcases, fan created music and much more.

Each type of video takes a very specific set of skills to create that takes time to hone. If somebody has an idea for a video involving Minecraft, there is an almost guaranteed audience for it. With the large community Minecraft has amassed on the internet it should be no shock that as a whole, Minecraft videos on the internet have been viewed over 60 billion times. With as many views as these videos get, it’s no wonder why a community off all ages is such a strong one when it comes to content being created for the whole world to see and experience.

Creators

Minecraft would not be where it is today without the support of content creators online. Content creators who primarily do (and or gained a mass following from doing) Minecraft videos would more than likely not be where they are today without Minecraft. When watching a Minecraft video, while people stay for the game, they also stay for the creator. After watching one or more videos from the video maker, a connection is sometimes established between both the creator and the watcher. Minecraft’s success has easily hung in the balance of primarily this phenomena; connection.

Feeling connected to something means it must be important to whoever is doing the feeling. This feeling of connection generally gives the person watching reason to share, wanting others to experience what they’ve experienced in their own way. As Minecraft is a video game, this makes things a lot easier. Not only do you get to see others experience various situations (like finding a Diamond for example) through video format, but you either playing alone or with another person allows you to create experiences of your own. Without Minecraft’s success on YouTube and the videos from the content creators doing more advertising for a game than any commercial on TV ever could, there would be no Minecraft as we know it today and the same could be said about YouTube.

In Conclusion

YouTube has not only helped Minecraft achieve the popularity that it is at today. YouTube has also helped Minecraft gain more than 70 million sales total on the various platforms it has been released on. It has also been sold more than 20 million times on PC alone. Being involved in the Minecraft community since the birth of the game itself, I can without a doubt say YouTube has easily been it’s biggest beneficial factor. At the rate the Minecraft YouTube community is growing, I don’t see it slowing down for a very long time.

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