What Makes Apple So Special and Desirable?

Some Aspects that Make Apple Stand Head and Shoulders Above the Rest

Apple has been at the top of the game for several years now. Be it releasing new and innovative products, expanding business or helping with creating several new job opportunities, Apple always manages to be one step ahead of the competition. What is it that makes Apple so desirable and so very special? How does the company keep up its formidable status since the last couple of decades or so? What is it that makes people swoon over each and every one of Apple’s releases? Here is an analysis of some aspects that makes Apple stand head and shoulders above the rest of the competition.

Apple and Steve Jobs

Photo Courtesy: Justin Sullivan/Getty Images.

The first thing that comes to one’s mind when one talks of Apple is Steve Jobs, who became synonymous with the brand name and as famous as the brand itself. Jobs opened up several new vistas for the company and actually redefined the whole concept of mobile, during his time. He came up with new and innovative ideas, also those that would please the insatiable minds of users all over the world.

Not only was Jobs the main force behind manufacturing new products into the market, but he also took an aggressive lead in marketing those products. Once he was appointed the CEO of Apple, he made plans to further the company and bring it right to the forefront in the mobile market.

Several industry experts believe that Apple may experience a dip in business, post Steve Jobs’ recent demise. But the company insists that Jobs had already planned products for a full year, which meant that the company would be able to stabilize itself without customers feeling a bad jolt at his loss.

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Jobs always thought of different and unusual ways of increasing business for Apple. Here is a list of the strategies he resorted to, in order to get Apple to the position it is in today:

Diverse Range of Products

Image © Apple.

Apple has released a number of diverse and stylish-looking products ever since the late 1970s. The company that started with humble beginnings grew steadily, introducing the Apple II series of personal computers, the Mac and then the much sought-after iPod, iPhone and iPad.

Now, each new release of the iPhone and the iPad causes the public to go into a veritable frenzy, clamoring for the product. This cult status has been achieved by very few other products in the market.

Dynamic Business Plan

Steve Jobs Introducing the Lion OS Photo: Justin Sullivan/Getty Images.

One major reason for Apple’s success is its dynamic, constantly changing business plan. Jobs intently studied the market and tried to ascertain the pulse of the audience. Apple originally started as just another computer company. But Jobs always knew that it was meant for much bigger things.

Apple had to widen its approach if it had to grow to great heights. The team, therefore, changed its business plan to introduce many more different products. Starting with the release of Final Cut Pro, the company went on to experiment with MP3 players, iPhones and the later iPads.

Jobs also changed the name of the company from Apple Computer Inc. to Apple Inc., which gave the company a much broader spectrum and vision.

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Creating a Retail Store


The creation of their own retail stores proved to be a huge turning point for Apple. Realizing that retail outlets were not giving Apple what it deserved, the company decided to open its very own retail store.

At present, Apple boasts of over 250 retail stores worldwide. This move gave the company the required push to surge forward in the mobile market.

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Partnering with the Competition

Image © Google.

Steve Jobs planned yet another unusual but very effective move for Apple. He got in touch with Bill Gates and got him to invest $150,000,000 in the company. This rescued the company’s flagging reputation at that time, stabilizing it and helping it back on its feet.

Then, Jobs also decided to manufacture mobile parts for rival companies such as Samsung. This further enhanced the company’s profits and reputation as a supplier of mobile components.

Opening up Job Opportunities

Photo: David Freund / Getty Images.

Taking the business to many parts of Asia and Africa, Apple automatically opened up new job opportunities for iPhone app developers in those continents as well.

Also, the company hired employees from diverse fields, such as musicians, artists, historians and so on, so as to receive a different, unique perspective from such people.

Asia and iPhone App Development

With so many new innovations and such a unique perspective of business, is it any wonder that Apple is in the top of the line?

What other things can you think of, that make this company unique? Do put in your two cents as well. We would love to hear from you.

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