What Is Vevo? Music Channel Description

Personalized and High Quality Music Video Content

Vevo, LLC

If you’ve ever looked up a music video on YouTube, often one of the first results you get takes you to the artist’s Vevo channel. But have you ever wondered what Vevo really is, apart from what you find on YouTube? Here are some answers for you.

Vevo: Not Just Another YouTube Music Channel

Described as “your personalized music video and music entertainment platform,” Vevo is a website created by Sony Music Entertainment, Universal Music Group and Abu Dhabi Media that seeks joint ventures with other sites to provide them with music video content. EMI licenses the content without taking an ownership stake.

Vevo has over 50,000 videos available, with Google and Vevo sharing the advertising revenue. According to its company profile, it's been ranked as the number one music platform on the web.

Why Vevo?

Vevo is supposed to be kind of like Hulu television streaming, but for music videos. The goal of the website is to attract more high-end advertisers, which is why you’ll usually see Vevo sites or channels censor their content for language to make it more attractive for bigger advertising partners. Although not available worldwide, Vevo can be used by anyone in the United States, Canada, the UK, Ireland, Australia and New Zealand.

Types of Videos on Vevo

Vevo has music videos, original series, behind-the-scenes footage, live performances and interviews with artists. Vevo provides this type of content to viewers by establishing partnerships with major record companies, independent artists, and other premium content owners.

Creating a Vevo Account

Creating a Vevo account is different than creating a YouTube account, even though Vevo content is accessible on YouTube. A Vevo account can help users get the most out of the content they want to enjoy, including sharing with Facebook friends, messaging through Vevo, creating customized playlists and more.

To create an account, all you have to do is visit Vevo.com and press the blue button in the top right that says “Sign Up For Free.” Vevo signs you up through your Facebook account, so you do need to have Facebook in order to create an account on Vevo.

Vevo Features

Vevo has some pretty cool features it offers users. Here are a few that you can get started using right away.

iTunes Sync: Vevo can match the artists you have in your iTunes library with the ones that are stored in the Vevo library so that playlists can be created based on those matches.

Profile Page: You can create your own profile page on Vevo by clicking on your username after signing up for an account. From there you can also change your account settings and have the option to sing up for Vevo’s newsletter.

Embeddable Vevo Player: You can actually embed single Vevo videos by pressing the “Share” button at the top of any Player and then click “Copy code” under “Embed.” You can paste that code into a website or optionally share it on Facebook or Twitter.

Playlists: Vevo is actually built on the concept of playlists, and nearly every video you watch on Vevo is part of a playlist. You can create your own customize playlists or listen to playlists created by others. Simply click the plus (+) next to “My Playlist” on the left to add a video, name your playlist and save it.

Mobile apps: Vevo has dedicated mobile apps made for both Android and iOS, so you can enjoy video content and your playlists when you’re on the go.

Where to Find Vevo Content

Most people enjoy Vevo content through YouTube, such as when a user plugs in the name of a particular artist name or song name. The results usually return a Vevo video first. Alternatively, you can go directly to the official Vevo website and check out the websites there, or of course take advantage of the mobile apps found on iTunes and Google Play.