What Is Vevo? An Intro to the Popular Music Platform

Find out what Vevo is really all about and what you can do with it

A screenshot of Vevo.com.
Vevo.com.

If you’ve ever looked up a popular artist's music video on YouTube, often the first results you get are Vevo videos. But have you ever wondered what Vevo really is, apart from what you find on YouTube? Here are some answers for you.

What Exactly Is Vevo?

Described as “the world's leading all-premium music video and entertainment platform,” Vevo is a website that hosts music content. The platform seeks joint ventures with other sites to provide their audiences with HD music videos, live performances, interviews and more.

Vevo hosts music videos from the big three record labels (Universal Music Group, Sonly Music Entertainment and Warner Music Group), which explains why you see so many top artists on Vevo videos. The platform has over 330,000 videos available that see 25 billion views a month (over half of which are viewed on mobile platforms).

Why Do We Need Vevo?

Vevo is the platform responsible for providing newly released music videos from your favorite top artists in the highest video quality. Thanks to its partnership with YouTube, you simply have to subscribe to a Vevo-driven artist YouTube account, such as Justin Bieber or Ariana Grande, to enjoy this type of content.

The goal of providing this top quality content from some of the biggest artists is to attract more high-end advertisers, which is why you’ll usually see Vevo sites or channels censor their content for language to make it more attractive for bigger advertising partners. Although Vevo content is not available worldwide, it can be accessed by anyone in the United States, Canada, the UK, Ireland, Australia, New Zealand and many other regions.

Types of Videos on Vevo

Vevo has music videos, but that's not all. If you head to the official Vevo YouTube channel you'll find original series, behind-the-scenes footage, live performances and interviews with artists. Don't forget to check out the featured channels listed by the main Vevo channel to find location and language-specific Vevo channels like Vevo UK, Vevo France and more.

Can You Create a Vevo Account?

Vevo used to allow people to create accounts directly on the Vevo website or on its official mobile app so that they could enjoy and discover their favorite music video content. In early 2018 however Vevo announced that it would be shutting down its consumer website and mobile apps in favor of its presence on YouTube.

If you previously had a Vevo account, you can use the export playlist tool to transfer any playlists created on Vevo to your YouTube account.

Where to Find Vevo Content

Most people have always enjoyed Vevo content through YouTube, such as when a user plugs in the name of a particular artist name or song name. Now that Vevo has discontinued its dedicated user account service on its commercial website and apps, the main way you can continue to enjoy Vevo content is simply by using YouTube.

To find more Vevo content on YouTube, simply do a search for a popular artist and look for the Vevo logo in the top left corner of the thumbnail. That sound confirm that the content is official, high-quality content delivered straight from their major record label.

Remember that you can also subscribe to Vevo's YouTube channel as well. This will help you discover more artists that put out Vevo content.