A Look at the Many Different Uses of Twitter

There are hundreds of thousands of users around the globe who have figured out the value of Twitter and are using it in a variety of ways. However, today we’re going to serve the rest of the users who haven’t quite figured out what Twitter is used for.

If you’ve been wondering, “What is Twitter used for?” then buckle your seatbelts!

Twitter Is Used for Connecting People

First, Twitter is used to connect people with the same interests. As the Twitter homepage suggests, the social platform can be used to, “Connect with your friends — and other fascinating people. Get in-the-moment updates on the things that interest you.”

This process of connecting people who are complete strangers can be done with the use of hashtags. Hashtags, which are denoted with the # prefix, like #cats or #worldcup, are added to Tweets so members of the community can share in the conversation. Users can even use a website like hashtags.org to find topics that interest them. They can then use those hashtags to join in the conversations taking place on the subject, ultimately helping to build online communities based on content.

Twitter Is Used to Share Information In Real-Time

Twitter trends, feed, and Who to follow

When major events take place, Twitter lights up with tweets. We’ve seen this happen in a variety of ways, including when popular television shows or award shows are on, or when significant events are unfolding. For instance, when Barack Obama was re-elected as President of the United States in 2012, the event received 327,000 Tweets per minute.

According to The Next Web, the 2014 Brazil-China World Cup game became the most tweeted sports event in history, which included 16.4 million Tweets being sent during the game.

Due to the nature of Twitter, and the rampant accessibility of the social platform through smartphones and tablets, users can tweet about their experiences as soon as they happen—making Twitter a very powerful social tool.

Twitter Is Used for Marketing In Business

There are different ways Twitter can be used by businesses.

First, let’s consider web-only businesses that generate revenue solely through advertisements. These properties can tweet about the content they provide or the activities they’re involved in to drive more traffic to their website, ultimately generating more revenue for them. To build subscribers, the company could use hashtags related to its content to find its audience members.

Other companies—including business-to-business or business-to-consumer—can spread their content or product information through Twitter in the same way.

Content-based business like publishers who have a lot of written content on their websites uses Twitter for search engine optimization (SEO) purposes. Although Matt Cutts of Google’s Web Team has specifically said that social signals from Twitter and Facebook don’t play part in Google’s ranking algorithm, tweeting about articles and web pages helps drive more traffic to them, ultimately creating the possibility of better rank.

In addition to the organic usage of Twitter, businesses on Twitter can pay for Twitter advertisements. Companies that do advertise on Twitter have the option of targeting audiences through keywords, demographics, location, and interests. Accounts and tweets can also be promoted, which brings them in front of users who wouldn’t necessarily see the content in any other way. Users that opt for promoted tweets don’t have to pay unless the content is retweeted, replied to, favorited, or clicked. Promoted Account users don’t have to pay unless people follow the account.

Twitter is also used by businesses for branding purposes, bringing information of a brand out to the masses easily.

Twitter Is Used as an Educational Tool

In a world that’s always changing, new forms of education are constantly developing. With an extremely digital environment spanning the globe, educators are teaching the relevance of Twitter to their students.

November Learning cites three specific usages of Twitter in the educational realm:

  • To facilitate authentic conversation with students
  • To connect students with real-world problems
  • To expand the boundaries of learning that traditional textbooks cannot do