What Is the Tailwind App and How Does It Work?

Learn to use Tailwind on Pinterest and Instagram

An image of Pinterest on a laptop.

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The Tailwind app is a social media management platform for Pinterest and Instagram. If you regularly post on these two platforms, you might want to take advantage of Tailwind for its powerful scheduling tool and additional features.

The Tailwind App Explained

Tailwind is best known for its ability to help Pinterest and Instagram users easily schedule their pins and posts. Users can upload images in bulk, drag and drop posts around their calendar, receive hashtag suggestions, and get recommended times to publish based on engagement levels.

The biggest benefit of using Tailwind is it helps you save time by scheduling all of your pins and posts in advance. Its inclusion of smart recommendations also helps you optimize your pins and posts for engagement as quickly and as intelligently as possible. The more you use Tailwind, the more you can dive into your insights to see what's working.

Tailwind is a web-based app that runs in your web browser. There are also mobile apps for iOS and Android, but functionality is very limited (for Pinterest, specifically) compared to the web-based app.

Tailwind's Main Features

The features differ slightly depending on whether you're using Tailwind for Pinterest or for Instagram.

Tailwind for Pinterest

  • Weekly Summary: This is your main dashboard tab showing your latest repins, domain pins, followers and recent comments over the last seven days.
  • Tribes: Tribes are groups of Tailwind users who pin content around the same topic. You can join tribes to submit your own pins to be repinned by other tribe members so long as you return the favor of repinning at least one of another tribe member's pins per pin that you submit.
  • Publisher: See your drafts, scheduled pins, SmartLoops (a premium feature), published pins, your schedule, and board lists you created.
  • Insights: See your profile performance, board insights, website insights, organic activity, and referral traffic. Use the pin inspector to uncover insights.

Tailwind for Instagram

  • Publisher: See your drafts, scheduled posts, published posts and your schedule.
  • Insights: See your profile performance and use the post inspector to uncover insights.

How to Get Started With Tailwind

Tailwind allows users to schedule up to 100 pins on Pinterest and up to 30 posts on Instagram for free. To continue pinning/posting after reaching this limit, users must upgrade to a Plus plan for $9.99 a month billed annually or $15 a month billed monthly (per social account).

It's very easy to start using Tailwind. Simply navigate to TailwindApp.com and select Signup with Pinterest or Signup with Instagram to connect your respective profile and create your Tailwind account. Don't worry, you can choose one and connect additional accounts (Pinterest and Instagram) later.

To connect another Pinterest or Instagram account to Tailwind, hover your cursor over your profile picture in the top left and select the green + Add New Account icon.

How to Use Tailwind for Pinterest

The following instructions will show you how to schedule a basic pin by uploading it from your computer and can be followed by anyone who's connected their Pinterest profile to Tailwind.

  1. Hover your cursor over the megaphone icon on the left to expand the vertical menu, then select Publisher > Drafts.

  2. Select the + Create New Pin icon in the top right.

  3. Select Upload Images.

    A screenshot of Tailwind.com.

    You can also select Pin from Instagram if you have an Instagram account connected to Tailwind or select Chrome/Safari/Firefox Extension to download the browser extension for your respective browser to quickly add images from around the web to your Tailwind schedule.

  4. Select one or multiple images from your computer. The image(s) will automatically be uploaded to Tailwind and added to your drafts.

  5. Add or edit the pin details of the image(s) you just uploaded. You can add a board name and description, choose to share it on social media, add if to one of you Tribes, edit the image URL, schedule when the pin is published, and more.

    A screenshot of Tailwind.com.

    If you have the SmartLoop premium feature, select Add to SmartLoop to add it to your SmartLoop section. This premium feature puts your pin on a rotating schedule to be pinned multiple times at optimal times.

  6. When you're done editing your drafts' details, select Add to Queue in the lower right corner of any individual pin to add it to your schedule. Alternatively, select Schedule All Drafts at the bottom to schedule your drafts all at once.

How to Use Tailwind for Instagram

The following instructions will show you how to schedule a basic post by uploading it from your computer and can be followed by anyone who's connected their Instagram profile to Tailwind.

  1. Hover your cursor over the megaphone icon on the left to expand the vertical menu, then select Publisher > Drafts.

  2. Select the + Create New Post icon in the top right.

  3. Select Upload Images.

    A screenshot of Tailwind.com.

    You can also select Chrome/Safari/Firefox Extension if you'd like to download the browser extension for your corresponding browser. This way you can take images from around the web and easily turn them into posts to schedule in Tailwind.

  4. Select one or multiple images from your computer, which will automatically be uploaded and added to your drafts.

  5. Add or edit the post details of the image(s) in your drafts. You can tag someone, add hashtags and emojis, share to Pinterest or Facebook, schedule a post, add a Mighty.bio link (if you have one), and more.

    A screenshot of Tailwind.com.
  6. Select Add to Queue in the lower right corner of any individual post to add it to your schedule. Alternatively, select Schedule All Drafts at the bottom to schedule your drafts all at once.