What Is Instagram and Why Should You Be Using It?

What is this trendy thing called Instagram that all the cool kids seem to be into? It's been around for a few years, quietly picking up traction mostly thanks to everybody's new obsession with mobile photography. Instagram is a social networking app made for sharing photos and videos from a smartphone.

Similar to Facebook or Twitter, everyone who creates an Instagram account has a profile and a news feed.

When you post a photo or video on Instagram, it will be displayed on your profile. Other users who follow you will see your posts in their own feed. Likewise, you'll see posts from other users whom you choose to follow.

Pretty straight forward, right? It's like a simplified version of Facebook, with an emphasis on mobile use and visual sharing. Just like other social networks, you can interact with other users on Instagram by following them, being followed by them, commenting, liking, tagging and private messaging. You can even save the photos you see on Instagram.

Because there is so much to know about Instagram, we've compiled a list of helpful articles to help you navigate the social media platform. The Ultimate Guide to Instagram will help you uncover even the most hidden tricks of the platform and help you connect with others in different ways.

Instagram is available for free on iOS devices, like the iPhone and iPad, as well as Android devices, like phones and tablets from Google, Samsung, etc.

It can also be accessed on the web from a computer, but uploading photos and videos, and sharing existing content with other Instagram users, is only possible from the mobile app.

Before you can start using the app, Instagram will ask you to create a free account. You can sign up via your existing Facebook account or by email. All you need is a username and a password.

You may be asked if you want to follow some friends who are on Instagram in your Facebook network. You can do this right away or skip through the process and come back to it later. 

It's always a good idea to customize your profile by adding your name, a photo, a short bio, and a website link if you have one when you first get on Instagram. When you start following people and looking for people to follow you back, they'll want to know who you are and what you're all about.

As previously mentioned, Instagram is all about visual sharing, so everybody's main intention is to share and find only the best photos and videos. Every user profile has a “Followers” and “Following” count, which represents how many people they follow and how many other users are following them.

Every user profile has a button you can tap to follow them. If a user has their profile set to private, they will need to approve your request first.

Keep in mind that when your profile is created and set to public, anyone can find and view your profile, along with all your photos and videos. Set yours to private if you only want the followers you approve to be able to see your posts.

Interacting on posts is fun and easy. You can double-tap any post to “like” it or add a comment at the bottom. You can even click the arrow button to share it with someone via direct message.

If you want to find or add more friends or interesting accounts to follow, use the search tab (marked by the magnifying glass icon) to browse through tailored posts recommended to you. You can also use the search bar at the top to look for specific users or hashtags. 

Instagram has come a long way since its early days in terms of posting options. When it first launched in 2010, users could only post photos through the app and add filters without any extra editing features.

Today, you can post both directly through the app or from existing photos/videos on your device. You can also post both photos and videos up to one full minute in length, and you have a whole bunch of extra filter options plus the ability to tweak and edit.

When you tap the middle Instagram posting tab, you can select the photo or video tab to let the app know whether you want to post a picture or take a video. If you don't want to capture it through the app, use the GALLERY or Library tab to select something you've already saved.

Instagram has 40 filters you can apply to both photos and videos. Some additional photo editing options let you straighten the image, adjust things like brightness and warmth, and overlay a color. For videos, you can disable audio, select a cover frame, and, if you're using the iOS app, trim them.

After you’ve applied an optional filter and possibly made some edits, you’ll be taken to a tab where you can fill out a caption, tag other users to it, tag it to a geographical location and simultaneously post it to some of your other social networks.

Once it's published, your followers will be able to view it and interact with it in their feeds. You can always delete your posts or edit their details after you published them by tapping the three dots at the top.

You can configure your Instagram account to have photos posted on Facebook, Twitter, or Tumblr. If these sharing configurations are all highlighted, as opposed to remaining gray and inactive, then all of your Instagram photos will automatically be posted to your social networks after you press Share. If you don't want your photo shared on any particular social network, simply tap any one of them so that it's gray and set to Off.

Instagram has a Stories feature, which is a secondary feed that appears at the very top of your main feed. You can see it marked by little photo bubbles of the users you follow.

Tap any one of these bubbles to see that user's story or stories that they published over the last 24 hours. If you're familiar with Snapchat, then you'll probably notice how similar Instagram's stories feature is to it.

To publish your own story, all you have to do is tap your own photo bubble from the main feed or swipe right on any tab to access the stories camera tab. If you want to find out more about Instagram stories, check out this breakdown of how it differs from Snapchat.