What is Guest Blogging?

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Question: What is Guest Blogging?


Guest blogging is a method used by bloggers to increase blog traffic where bloggers write posts to be published on other bloggers' blogs. Guest blogging can work in one of two ways:

  • You write a post to appear on another person's blog.
  • Another person writes a post to appear on your blog.

Beware that many websites use guest blogging as a way to build links to their website.

If the primary reason for having a guest post published is to insert links back to another website, this is frowned upon by search engines. In fact, Google often penalizes sites that use guest posting for SEO link building purposes and asks that sites nofollow links going back to the guest author's site. Learn more about Matt Cutt's, the previous head of Google's Web Spam team, view on guest blogging.