Internet, Networking, & Security Web Development Learn How to Write a Guest Blog or Use One on Your Site A targeted, well-written guest blog post benefits you and your blog Share Pin Email Print Westend61 / Getty Images Web Development CSS & HTML Web Design SQL By Susan Gunelius Writer Former Lifewire writer Susan Gunelius is a marketing communications specialist who writes about branding through blogs. our editorial process Susan Gunelius Updated August 13, 2019 74 74 people found this article helpful Guest blogging is a method used by the owners of blogs to increase traffic to their sites. Guest bloggers offer to write content for other, similar blogs in their industry as guest bloggers. In exchange, they receive links to their own blogs and an opportunity to promote their own names and blogs in their chosen industries. How to Write a Guest Post To be successful as a guest blogger, you must write content that is high quality and targeted to your specific area of expertise or industry. The quality of your posts is determined by several criteria: Does your subject matter expertise show in your writing? Is your writing free of grammatical errors and typos?Does your writing include links to reliable sources on the topic of your post?Do your guest posts receive likes, shares, or comments (all of which indicate your work is being read and appreciated)? Always include your name in your post. If the site where you are posting allows it, include a brief targeted bio and a link to your blog. High-quality, relevant copy is crucial for another reason, too: Google's search algorithms place a premium on such content. Keeping your copy top-notch — for whatever site you write it, for whatever audience — should be a priority for search engine optimization. How to Become a Guest Blogger Unless you are already famous, you should start small. If you are not well known in your industry, highly visible sites won't jump at your offer to write an unsolicited post for them. Identify your niche and stay in it.Fill your own blog with high-quality content. Focus on identifying blogs that have good reputations in your industry.Find similar blogs by searching for your niche title and the terms "guest submission" or "submit post" Contact blogs for which you are interested in writing a guest post and explain your interest. Mention your niche or area of expertise, the topic you'd like to write about, and any related experience and skills. Give the sites they link to your own blog. In almost every case, the other blog owners will visit your blog to evaluate your writing ability and subject expertise before considering accepting your offer to serve as a guest blogger. Quality Counts Be aware that many websites use guest blogging solely to build links to their websites. Search engines penalize poorly written guest posts that are clearly meant to deliver backlinks only and not to benefit the reader. Avoid this by delivering high-quality, targeted posts. Use these same criteria when individuals contact you with offers to submit guest posts for your blog.