A Shopper's Guide to Green Monday

It's the biggest holiday shopping day you might never have heard of

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Green Monday is a popular internet shopping day that falls on the second Monday in December every year. That particular Monday falls roughly 2 weeks before Christmas, which is around the cutoff time for many shoppers to make purchases that will ship and arrive before family gatherings and holiday parties.

The idea behind the day is that many deal-hunters might have missed out on traditional holiday shopping days like Black Friday and Cyber Monday because of family commitments for Thanksgiving. Or maybe they forgot about someone important during their first big shopping run, and need to grab a few gifts last-minute to compensate.

Green Monday falls in such a way on the calendar that more people will likely be available to take advantage of Green Monday deals than they are Cyber Monday ones. As such, a number of retailers offer deep discounts on holiday gift items on Green Monday in order to draw in last-minute shoppers and get one final boost to holiday sales numbers.

How Did Green Monday Start?

Green Monday was named in 2007 by eBay. It was given the name 'Green Monday' because of how much money the site made from last-minute shoppers on the day. That year, it was actually eBay’s largest shopping day of the year.

The 'Green' in the name has two meanings. First, it refers to the money that the retailer made that day, it's most profitable of the year. Secondly, the green refers to eBay being environmentally friendly. The retailer argues that it's more environmentally friendly than a brick-and-mortar store; however, all those shipping boxes used to send goods sold from the site might make that claim a bit difficult to defend.

Cyber Monday vs. Green Monday

In some circles, Green Monday is known as “Cyber Monday 2” because of its deals. The retailer Best Buy has described the day as “one of the biggest online shopping events of the year.” It, like many other retailers, offers Green Monday deals that are comparable, if not better, than what you might be able to get on Cyber Monday.

Green Monday Sales

In 2015, Green Monday sales were 1.408 billion, a slight decrease from the day’s $1.615 billion record set in 2014. In 2016, however, online retails sales from Green Monday were calculated at $1.621 billion.

The day has never done better than Cyber Monday in terms of sales, but it does run a close second to Cyber Monday.

Where to Find Green Monday Deals

Green Monday deals are all over the web these days, and most larger online retailers will participate. You can get a good feel for exactly what type of deals are out there by checking out sites like Fat Wallet closer to the big day.

For the most part, you're going to find Green Monday deals in most of the same places you're able to find Cyber Monday bargains. If you miss out on some Cyber Monday savings, then check out the same retailer a few weeks later. You might find that the same deal you missed is happening again, or there's an even better deal to be had.​​