Social Media Instagram What Is an Instagram Creator Account? Is this profile option right for me? by Brad Stephenson Freelance Contributor Brad Stephenson is a freelance tech and geek culture writer with 12+ years' experience. He writes about Windows 10, Xbox One, and cryptocurrency. our editorial process Facebook Twitter LinkedIn Brad Stephenson Updated on January 21, 2020 The Ultimate Guide to Instagram The Ultimate Guide to Instagram Introduction Instagram Basics How to Use Instagram Instagram Tips for Beginners Check Messages on Instagram Add or Change an Instagram Background Search Instagram for Tags and Users Add Music to Instagram Video Use Instagram Video Chat Try Instagram Shopping Get Verified on Instagram Clear Search History on Instagram Posting on Instagram The Best Time to Post Save a Draft of a Post Repost an Instagram Story See Previously Liked Posts Post a GIF to Instagram Add Multiple Photos to Stories Save Instagram Videos How to Quickly Repost Photos Saving Photos Deleting Photos and Videos View Saved Posts With Instagram Collections Working With Followers Mute Someone on Instagram See Who Unfollowed You on Instagram Block Someone On Instagram Unblock Someone on Instagram See Who Viewed You Great Tools to Track Comments Remove Followers on Instagram Tips to Get a Shoutout on Instagram Attract More Instagram Followers Delete 'Suggestions for You' IG Tips & Tricks Instagram Tips and Tricks to Try Add Highlights on Instagram Learn About Instagram Direct Use Instagram's Close Friends Feature How to Delete or Deactivate Your Account Reactivate Your Account Reset Your Password Get Started With Location Tagging How to Repost Shoot Videos with Instagram Video Understanding IG Privacy & Security Hide Your Story on Instagram Does IG Send Screenshot Notifications? Make Your Instagram Account Private See Who Saved Your Instagram Posts Download Everything IG Knows About You Manage Multiple Instagram Accounts Hiding Photos Rather Than Deleting Them How to View Private Instagram Accounts What Is the Instagram Virus? Top Instagram Scams The Instagram Money Scam Engaging Users on Instagram Start an Instagram Live Video How to Sell on Instagram Use an Instagram Creator Account Make Money as an Instagram Influencer How to Get More Likes Things You Should Definitely Do Get on the Instagram Explore Page The Best Instagram Apps to Boost Engagement How to Make a Poll Instagram Extras: Captions & More Steal These: The Best Instagram Captions Discover the Best Instagram Filters Have Fun With Instagram Hashtags Use Emoji Hashtags on IG The Easy Way to Track IG Hashtags How to Use the IG Questions Sticker Using Instagram on Other Platforms Can You Get Instagram on Apple Watch? Use Instagram on a PC or Mac Get Instagram for iPad What is the Galaxy S10 Instagram Mode? View Instagram on the Web Online Connect Instagram to Facebook Tools for Posting From the Desktop Tweet Share Email Instagram Creator accounts are similar to the social network’s Business accounts, but are aimed more at individual Instagram influencers, artists, content creators, and public figures instead of large companies, brands, and organizations. Who Are Instagram Creator Profiles For? Instagram Creator accounts are designed for individuals with a large following who are looking to create their own personal business or brand. Instagram influencers are very much the intended user base for such accounts while large organizations and companies would be better suited for Instagram Business accounts. The main difference between Creator and Business accounts is the Instagram shop feature which is only available to Business account owners. If you want to run a store on Instagram, you will need to use a Business account. There are no limits on who can have which sort of Instagram account though, so, if you wanted to, you could try each type to see which one suits you the most. Instagram Creator Profile Features and Limitations Instagram Creator profile features differ slightly from Business profile options. They’re designed for individuals who manage their Instagram accounts by themselves, without a team to support them, yet still want to access data to help them grow their profile and brand and make money on the social network. Westend61/GettyImages Here are the main features available with an Instagram Creator account: Customizable category labels: You can choose from job categories such as Writer, Actor, Video Game Content Creator, etc, or disable the option entirely.Contact options: You can choose what contact information, if any, you want displayed on your profile.Better insights: More nuanced data to help track which posts are doing well and when users unfollow or follow you.Inbox filter options: Primary and General tabs are added to the Instagram DM inbox for sorting messages.Quick replies: The ability to select from a variety of pre-written replies when responding to DMs.Request filter options: You’re able to sort your requests by account importance and date.Influencer shoppable posts: Support for adding shoppable tags to your posts that link to another account’s store. This can be effective when trying to make money on Instagram with sponsored posts. While there are a lot of features that can be appealing to solo creators or influencers with a Creator account, there are some limitations, such as: Lack of third-party app support: The Creator account's API isn’t supported by third-parties. If you manage an Instagram Business account via a service such as Hootsuite or Tailwind, be aware that you'll be unable to if you switch to a Creator account.No Instagram Shop feature: To run a shop from your own Instagram profile to sell your own products, you'll need to own an Instagram Business account. How to Switch to an Instagram Creator Account Anyone can switch their personal or Business account to a Creator account at any time. Conversely, anyone can also change their Creator account back to a Business or personal account whenever they like. No data is lost when changing account types. If your personal Instagram account is private, switching it to a Creator account will automatically make it public. All pending follow requests will also be immediately approved. You cannot have a private Creator account on Instagram. Open the official Instagram app on your iOS or Android device. From your Instagram profile, tap the hamburger menu in the top-right corner. Tap Settings. Facebook Tap Account. Tap Switch to Creator Account. If you currently have a regular personal account on Instagram, tap Switch to Professional Account instead, then tap Creator. Tap Next. Facebook Tap the category you want your Instagram profile associated with, then tap Next. This category can assist Instagram in showing your posts to users who may be interested in your content. Tap the toggle switches for Display category label and Display contact info to show or hide them to other users on your Instagram profile. These Instagram profile controls can be changed at any time in the future. Tap Done. Facebook Your Creator profile Instagram account will now be live. If you ever need or want to revert your account back to a personal profile or a Business account, simply repeat these steps and choose the appropriate options in Settings > Account.