How to Use Blood Red in Your Design Projects

Blood red isn'T just for halloween

Red liquid splashing

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Blood red is a warm color that can be bright or dark red. The bright red color of crimson is often considered the color of fresh blood, but blood red color may also describe a dark, maroon shade of red.

Depending on how it is used, blood red can carry some of the darker or more sinister symbolism of red, including anger, aggression, death, or a sense of the macabre. Blood red can also symbolize loyalty (as in a blood oath) and love (blood is associated with the heart and romance). You're just as likely to see blood red on Valentine's Day as on Halloween.

Using Blood Red in Design Files

When planning a design project destined for commercial printing, use CMYK formulations for blood red in your page layout software or select a Pantone spot color. For display on a computer monitor, use RGB values.

Use hex designations when working with HTML, CSS, and SVG. Blood red shades are best achieved with the following:

Blood Red #bb0a1e 166,16,30 0,95,84,27
Crimson #dc143c 220,20,60 0,91,73,14
Dark Red #8b0000 139,0,0 0,100,100,45
Maroon #800000 128,0,0 0,100,100,50
Blood Orange #cc1100 204,17,0 0,92,100,20

Choosing Pantone Colors Closest to Blood Red

When working with printed pieces, sometimes a solid color red, rather than a CMYK red, is a more economical choice. The Pantone Matching System is the most widely recognized spot color system.

Here are the Pantone colors suggested as best matches to blood red:

Pantone Solid Coated
Blood Red 7621 C
Crimson 199 C
Dark Red 7623 C
Maroon 2350 C
Blood Orange 2350 C

It should be noted that blood red text on black (or vice versa) is a low-contrast combination that makes the text difficult to read.