These Are the Colors Women Love Most

Girl colors: Appealing to the feminine side

Blue abstract backgrounds

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"Like men, women like blue and green but women are also strongly drawn to the blue-green mix of turquoise. Among their least favorite colors are neutral brown and gray."  Jacci Howard Bear, Desktop Publishing Colors and Color Meanings.

Colors that are traditionally considered feminine colors or that appeal most strongly to women can be good choices for marketing messages, websites, and designs targeting women. Color studies done over the years indicate that the favorite colors of women and men differ. Some of these differences in favorite colors may be attributed to the cultural use of color and conditioning.

There are no hard and fast rules about which colors are feminine or masculine or gender-neutral. Because colors come in many tints and shades, someone may love a light powder blue but strongly dislike a deep navy blue, so a preference for the color blue doesn't mean that every shade of blue is universally appropriate. However, some generalizations are possible.

Women Like the Color Blue

Blue is a favorite color of both men and women of all ages. While men have a stronger preference for blue than women, it's still a top choice of women. It may be the calming effect of the color blue that makes it a popular color for both genders. Shades of blue particularly popular with women include cerulean, azure, baby blue, beryl, cornflower blue, robin's egg blue and sapphire.

Women Like the Color Green

Mother Nature is green and she's a female. A favored color of both men and women, the color green is cool and restful, and it signifies growth, renewal, health, and environment. Women tend to like jade, beryl, leaf green, lime, mint moss, pine, sea green, seafoam, spring green and viridian colors.

Women Like the Color Turquoise

According to a 1964 Color and Gender study, women favored blue-green (aka turquoise) more than men favored it. This same study found that "76% of women preferred cool colors," and turquoise is a mix of the two cool colors blue and green. Turquoise colors include aquamarine, aqua, cerulean, teal, and ultramarine.

Women Like the Color Purple

Purple stands out as a feminine color. It is chosen almost exclusively by women as a favorite color and is strongly disliked by men. Traditionally associated with royalty, the color purple is also spiritual, romantic and mysterious. Shades of purple include amethyst, eggplant, indigo, lilac, magenta, mauve, mulberry, orchid, plum, pomegranate, violet, and wine.

Women Like the Color Lavender

A grown-up and cooler version of pink on the lighter side of purple, the color lavender is associated with genteel ladies and can evoke feelings of nostalgia or romance for women. A 1990 study found that between bright and soft colors, women prefer soft colors, which could include soft shades of pink, lavender and other pastels. Lavender includes shades of lilac, mauve, orchid, plum, and thistle.

Choosing Colors for Women

Should everything aimed at women be colored in soft, cool pastels or royal purple? No, of course not. There are many more factors involved in choosing colors. Gender is simply one consideration. A color that successfully targets young women in Australia fails to deliver when used to target women in Denmark. The lesson learned is that color is only part of the equation. "Feminine colors" are not universal. Research acknowledges that color on the web and color in print differ in appearance, which can affect the symbolism, preference and psychological effect of certain colors and color combinations.