What Are iPad Sales All Time?


The original iPad's huge sales figures over its first weekend of release made clear immediately that Apple's tablet was a hit.

Since then, the iPad has gone on to become the dominant tablet computer on the market. You get a true picture of how dominant it is when you see how many have been sold, and how quickly those sales (and the places to buy an iPad) have grown. But the news isn't all good for Apple, as we'll see.

Apple releases iPad sales figures periodically (usually around its quarterly financial reports, but sometimes also when releasing new models). This list tracks the dates and totals of Apple's announcements of iPad sales (sales figures are cumulative sales all time, not for a specific period) and is approximate.

Total iPad Sales, All Time

Date Event Total Sales
March 28, 2018 6th Gen. iPad announced
June 2017 2nd Gen. iPad Pro announced
May 2017 360 million
March 21, 2017 5th Gen. iPad announced
March 21, 2016 308 million
March 21, 2016 9.7-inch iPad Pro announced
November 11, 2015 iPad Pro released
September 9, 2015 4th gen. iPad mini released
January 2015 250 million
October 22, 2014 iPad Air 2 released
October 22, 2014 3rd gen. iPad mini released
October 16, 2014 225 million
June 2, 2014 200 million
November 12, 2013 2nd gen. iPad mini released
November 1, 2013 iPad Air released
October 22, 2013 170 million
November 2, 2012 4th gen. iPad released
November 2, 2012 1st gen. iPad mini released
September 21, 2012 84 million
April 2012 67 million
March 16, 2012 3rd gen. iPad released
January 2012 50 million
October 2011 32 million
June 2011 25 million
March 2011 19 million
March 11, 2011 iPad 2 released
January 18, 2011 14.8 million
September 2010 7.5 million
July 21, 2010 3.27 million
May 31, 2010 2 million
May 3, 2010 1 million
April 5, 2010 300,000
April 3, 2010 Original iPad Released

The iPad Sales Slump

While the iPad has sold a staggering quarter-billion units all time, there's been much discussion recently about the slumping sales of tablet computers overall and the iPad in particular. In the roughly two years between April 2012 and June 2014, Apple sold more than 130 million iPads. In more than three years after that, the company has sold about 110 million units. 

One hundred million iPads sold is still a huge number, but it's clear that iPad sales — and sales of tablets overall — are slowing down. There are a number of explanations for this, but some of the most common include:

  • Smartphones: As smartphones get bigger — remember, the iPhone XS Max has a 6.5-inch screen; that's almost identical to the iPad mini's 7-inch screen — the need for tablets is less clear.
  • Upgrade Cycles: Many people upgrade their smartphones every 1-3 years. It appears that tablet upgrade cycles are much longer than that.
  • Competition From Laptops: As laptops become smaller and lighter, and sometimes cheaper, the need for tablets in some settings has become less clear.

The Great Big Hope: iPad Pro

In an attempt to combat this sales slump, Apple released the iPad Pro in Nov. 2015. The iPad Pro sported a 12.9-inch screen and a much higher price tag, a combination which Apple hoped would open or grow markets for the tablet (artists, industry, healthcare) and generate more money. While iPad sales have grown some behind the lead of the iPad Pro — and Apple has released later updates to the iPad Pro line — the iPad's original sales trajectory still hasn't reappeared.

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