What Are iPad Sales All Time?

turn off any iPad model
image credit: Apple Inc.

The original iPad's huge sales figures over its first weekend of release made clear that Apple's tablet was a hit.

Since then, the iPad has gone on to become the dominant tablet computer on the market. You get a true picture of how dominant it is when you see how many have been sold, and how quickly those sales have grown. But the news isn't all good, as we'll see.

Apple releases these figures periodically (usually around its quarterly financial reports).

This list tracks the dates and totals of Apple's announcements of iPad sales (sales figures are cumulative sales all time, not for a specific period) and is approximate.

Cumulative iPad Sales, All Time

DateEventTotal Sales
March 21, 2016 308 million
March 21, 20169.7-inch iPad Pro announced 
November 11, 2015iPad Pro released 
September 9, 20154th gen. iPad mini released 
January 2015 250 million
October 22, 2014iPad Air 2 released 
October 22, 20143rd gen. iPad mini released 
October 16, 2014 225 million
June 2, 2014 200 million
November 12, 20132nd gen. iPad mini released 
November 1, 2013iPad Air released 
October 22, 2013 170 million
November 2, 20124th gen. iPad released 
November 2, 20121st gen. iPad mini released 
September 21, 2012 84 million
April 2012 67 million
March 16, 20123rd gen. iPad released 
January 2012 50 million
October 2011 32 million
June 2011 25 million
March 2011 19 million
March 11, 2011iPad 2 released 
January 18, 2011 14.8 million
September 2010 7.5 million
July 21, 2010 3.27 million
May 31, 2010 2 million
May 3, 2010 1 million
April 5, 2010 300,000
April 3, 2010Original iPad Released 

The iPad Sales Slump

While the iPad has sold a staggering quarter-billion units all time, there's been much discussion recently about the slumping sales of tablet computers overall and the iPad in particular. In the roughly two years between April 2012 and June 2014, Apple sold more than 130 million iPads.

In the year and a half since then, the company has sold about 50 million units. 

Fifty million iPads sold is still a huge number, but it's clear that iPad sales—and sales of tablets overall—are slowing down. There are a number of likely explanations for this, but some of the most common include:

  • Smartphones—As smartphones get bigger—remember, the iPhone 6S Plus has a 5.5-inch screen; that's not far from the iPad mini's 7-inch screen—the need for tablets is less clear
  • Upgrade Cycles—Many people upgrade their smartphones every 1-3 years. It appears that tablet upgrade cycles are much longer than that
  • Competition From Laptops—As laptops become smaller and lighter, and sometimes cheaper, the need for tablets in some settings has become less clear.

The Great Big Hope: iPad Pro

In an attempt to combat this sales slump, Apple released the iPad Pro in Nov. 2015. The iPad Pro sports a 12.9-inch screen and a much higher price tag, a combination which Apple hopes will open or grow markets for the tablet (artists, industry, healthcare) and generate more money.

Whether the iPad Pro is enough to reverse the iPad's sales slide remains to be seen. Check this page periodically for updates to the sales figures above and the iPad's overall outlook.