Computers, Laptops & Tablets Apple What Are iPad Sales All Time? by Sam Costello Writer Sam Costello has been writing about tech since 2000. His writing has appeared in publications such as CNN.com, PC World, InfoWord, and many others. our editorial process Facebook Twitter Sam Costello Updated on July 21, 2019 Apple iPad Macs Tweet Share Email The original iPad's huge sales figures over its first weekend of release made clear immediately that Apple's tablet was a hit. Since then, the iPad has gone on to become the dominant tablet computer on the market. You get a true picture of how dominant it is when you see how many have been sold, and how quickly those sales (and the places to buy an iPad) have grown. But the news isn't all good for Apple, as we'll see. Apple releases iPad sales figures periodically (usually around its quarterly financial reports, but sometimes also when releasing new models). This list tracks the dates and totals of Apple's announcements of iPad sales (sales figures are cumulative sales all time, not for a specific period) and is approximate. Total iPad Sales, All Time Date Event Total Sales March 28, 2018 6th Gen. iPad announced June 2017 2nd Gen. iPad Pro announced May 2017 360 million March 21, 2017 5th Gen. iPad announced March 21, 2016 308 million March 21, 2016 9.7-inch iPad Pro announced November 11, 2015 iPad Pro released September 9, 2015 4th gen. iPad mini released January 2015 250 million October 22, 2014 iPad Air 2 released October 22, 2014 3rd gen. iPad mini released October 16, 2014 225 million June 2, 2014 200 million November 12, 2013 2nd gen. iPad mini released November 1, 2013 iPad Air released October 22, 2013 170 million November 2, 2012 4th gen. iPad released November 2, 2012 1st gen. iPad mini released September 21, 2012 84 million April 2012 67 million March 16, 2012 3rd gen. iPad released January 2012 50 million October 2011 32 million June 2011 25 million March 2011 19 million March 11, 2011 iPad 2 released January 18, 2011 14.8 million September 2010 7.5 million July 21, 2010 3.27 million May 31, 2010 2 million May 3, 2010 1 million April 5, 2010 300,000 April 3, 2010 Original iPad Released The iPad Sales Slump While the iPad has sold a staggering quarter-billion units all time, there's been much discussion recently about the slumping sales of tablet computers overall and the iPad in particular. In the roughly two years between April 2012 and June 2014, Apple sold more than 130 million iPads. In more than three years after that, the company has sold about 110 million units. One hundred million iPads sold is still a huge number, but it's clear that iPad sales — and sales of tablets overall — are slowing down. There are a number of explanations for this, but some of the most common include: Smartphones: As smartphones get bigger — remember, the iPhone XS Max has a 6.5-inch screen; that's almost identical to the iPad mini's 7-inch screen — the need for tablets is less clear.Upgrade Cycles: Many people upgrade their smartphones every 1-3 years. It appears that tablet upgrade cycles are much longer than that.Competition From Laptops: As laptops become smaller and lighter, and sometimes cheaper, the need for tablets in some settings has become less clear. The Great Big Hope: iPad Pro In an attempt to combat this sales slump, Apple released the iPad Pro in Nov. 2015. The iPad Pro sported a 12.9-inch screen and a much higher price tag, a combination which Apple hoped would open or grow markets for the tablet (artists, industry, healthcare) and generate more money. While iPad sales have grown some behind the lead of the iPad Pro — and Apple has released later updates to the iPad Pro line — the iPad's original sales trajectory still hasn't reappeared. Was this page helpful? Thanks for letting us know! Get the Latest Tech News Delivered Every Day Email Address Sign up There was an error. Please try again. You're in! Thanks for signing up. There was an error. Please try again. Thank you for signing up. Tell us why! Other Not enough details Hard to understand Submit More from Lifewire How Many iPads Have Been Sold? The Biggest CES Flops of All Time The iPad Comparison Chart The Difference Between the iPad Mini 4 and the Original iPad Mini All About the First iPad How Big Is the iPad? How Much Does It Weigh? What Is the iPad Mini? Apple iPad Air 4 Review A List of iPad Models and Generations Apple iPad 10.2-inch (8th Generation) Review iPad vs. iPad Air: What’s the Difference? What Is the Difference Between the iPad Pro and the Air? iPad vs. Android 2021: Which Tablet Should You Buy? How Many iPhones Have Been Sold Worldwide? The History and Evolution of the iPad Is the iPad Still Popular?