Ways to Build an Efficient Mobile Development Team

4 Aspects Companies should be Aware of, while Building their Mobile Team

Everything today is going the mobile way. Considering this aspect, all Web companies definitely need to build mobile products in order to further their company. Most companies today are starting to develop their very own mobile divisions. While many are successful with their efforts, there are some who fail in this venture, as they do not know exactly how to go about with the entire process of mobile team building. In this post, we bring you ways to build an efficient mobile team, which will take your company to the very heights of success in your field.

Hire Experienced Workforce

Many companies look to hire people who are supposedly “experts” in their field. The same is also true with the mobile industry. Most of these experts, while good in the field of mobile development”, lack experience and expertise in dealing with the mobile consumer industry.

While they may be able to offer solutions to queries on mobile app development, developing handset design, add more features to an existing app and so on, they may lack experience on handling development for the Web, which is very different from developing for just one client or company. This inexperience will finally impede the growth of your company, by limiting the success of your particular consumer app. Hiring a consumer-oriented person instead, will bring you much better results and will enhance the chances of success for your company.

Take care to see to it that your project manager has enough experience not only in mobile, but also about consumer mobile trends in general.

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  • Hire All-Rounders

    Many companies tend to hire developers who specialize in one program or another. While having such a person head that particular area will be good for that department, he or she will find it difficult to pick up different concepts in development.

    Instead, hiring engineers whose experience spans over developing for a variety of devices and platforms will prove to be good for the company. Absorbing more such people into the development team will ensure that you always have a versatile bunch of people who will constantly come up with fresh, out-of-the-box type of ideas for furthering your product. Such workers will fit into multiple teams and be able to offer creative solutions for every problem.

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  • Partnering with Mobile Carriers and Handset Brands

    While much has been said about mobile carrier marketing and brand marketing strategies, it is not always necessary to partner with mobile carriers or handset brands, in order to get more exposure for your product. Remember, your central focus has to be your consumer. You are developing an app for the consumer in general, and not for your partners. So try distributing the app among the general public and see what they have to say about it.

    The other problem that can arise out of partnering with carriers and brands is that they will tend to have their own ideas about marketing your product and these ideas may not be in line with your company’s vision. They may ask you to change several aspects of your app, which may eventually end up destroying the user experience you originally had in mind, when you designed your app.

    All of the most popular apps have gotten where they are, merely by focusing on consumer experience and not by hurriedly joining hands with other telecos. Once your app is a success with the consumers at large, you will automatically have carriers and brands flocking around you, requesting partnership with you. Until such a time, it is advisable to develop and distribute your app, keeping only consumer preferences in mind.

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  • Start with the Most Popular Mobile Platforms

    Companies erroneously think that developing a consumer app for multiple platforms at one and the same time will give them that much additional exposure in the market. But the fact is that this approach will become confused, messy and disorganized. Instead, you should choose the most popular mobile platforms and develop your app for them first. Once that is a success, you can think of proceeding onto other platforms of your choice.

    Android and the iOS being the leading platforms right now, it would be better to develop your app for them first. Evergreen apps such as Foursquare started with the iOS first and then gradually grew from there. It is now one of the most sought-after apps in the market.

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  • In Conclusion

    Always keep in mind the ultimate consumer experience, while developing your app. Never get complacent with your app’s success in the market and keep pushing your mobile development team to think of better ideas and better ways to serve consumers as a whole. Remember, if your app is popular among your consumers, it will automatically grow to gigantic proportions in the mobile marketplace.

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