How to Build an Efficient Mobile Development Team

UX designers having discussion in office.

 Thomas Barwick / Getty Images

Everything today is going mobile. With this in mind, web companies need to build mobile products in order to further their companies and most are doing just that. Those who are most successful know how to build strong mobile development teams. 

Hire Experienced Workforce

Many companies hire experts in their field. The same is also true with the mobile industry. Most of these experts, while good in the field of mobile development”, lack experience and expertise in dealing with the mobile consumer industry.

While they may offer solutions to queries on mobile app development, developing handset design, add more features to an existing app and so on, they may lack experience on handling development for the Web, which is very different from developing for just one client or company. This inexperience will finally impede the growth of your company, by limiting the success of your particular consumer app. Hiring a consumer-oriented person, along with your developers, will bring you much better results and enhance your company's chance of success.

Take care to see to it that your project manager has enough experience not only in mobile but consumer mobile trends in general.

Hire All-Rounders

Many companies tend to hire developers who specialize in specific programming languages. While having such a person head that area will be good for that department, they may find it difficult to pick up other concepts in development.

Instead, hiring engineers who are able to develop for a variety of devices and platforms will prove to be good for the company. Having a ​well-rounded development team will ensure that you always have a versatile bunch of people who will constantly come up with fresh, out-of-the-box ideas. Such workers will fit into multiple teams and be able to offer creative solutions for every problem.

Partnering with Mobile Brands and Carriers

While much has been said about mobile carrier marketing and brand marketing strategies, it is not always necessary to partner with mobile carriers in order to get more exposure for your product. Remember, your central focus is your consumer. Always test your app with the general public and make changes based on their feedback.

Carriers and brands tend to have their own ideas that may not be in line with your company’s vision. They may ask you to change aspects of your app that could end up destroying the user experience.

All of the most popular apps have gotten where they are by focusing on consumer experience. Once your app is a success with consumers, you will have carriers and brands lining up to request partnership.

Start with the Most Popular Mobile Platforms

Companies often develop apps for multiple platforms at once in order to gain more exposure. This approach can become confused, messy and disorganized. Choose the most popular mobile platforms first and move on to other operating systems as your app gains popularity.

Android and iOS are the leading platforms right now. Evergreen apps such as Foursquare started with the iOS first, then gradually grew from there and is now one of the most sought-after apps on the market.

In Conclusion

Always keep the consumer experience in mind while developing your app. Never become complacent with your app’s success iand keep pushing your development team to think of better ways to serve consumers. If your app is popular amongst consumers, it will grow to gigantic proportions in the mobile marketplace.