Wal-Mart is Selling the Apple Watch

The Apple Watch is now available at Wal-Mart.

The mega-retailer started selling the Apple Watch on its website. Unlike some other retailers who carry various different models of the wearable, Wal-Mart is only offering the Apple Watch Sport. Currently Apple Watch sales are restricted to just Wal-Mart’s online store; however, it wouldn’t be entirely surprising to see it start to show up in some of Wal-Mart’s higher volume stores in the future.

In addition to the Apple Watch Sport, Wal-Mart is also selling a few Apple Watch accessories, including a few Sport Band options, and additional charging cables.

When Apple initially launched the Apple Watch earlier this year, the Watch was only available at Apple Stores and a few high-end jewelry stores. Since then, Apple has extended sales of the Apple Watch to a number of different retailers including Best Buy and Target. Up until the addition of Wal-Mart, Target was the largest retailer offering the Apple Watch. The Apple Watch is also available at T-Mobile and Sprint stores.

Target noted that the Apple Watch was “especially popular” on Black Friday in its stores, as were iPads. Target sold an average of one iPad ever second on Thanksgiving.

Asymco analyst Horace Dediu remarked this week that Apple was on track to see 21 million Apple Watch units this year. The sentiment has been echoed by other analysts as well.

"Anytime Apple enters a new market, not only does it draw attention to itself but to the market as a whole," noted Ramon Llamas, Research Manager for IDC's Wearables team in August when the Apple Watch was about to overtake FitBit in sales. "It's participation benefits multiple players and platforms within the wearables ecosystem, and ultimately drives total volumes higher. Apple also forces other vendors – especially those that have been part of this market for multiple quarters – to re-evaluate their products and experiences. Fairly or not, Apple will become the stick against which other wearables are measured, and competing vendors need to stay current or ahead of Apple. Now that Apple is officially a part of the wearables market, everyone will be watching to see what other wearable devices it decides to launch, such as smart glasses or wearables.”

At the time Apple was estimated to have earned $1.7 billion from Apple Watch sales thus far.

When the Apple Watch initially went on sale, customers were only able to purchase the Watch in stores. Since that initial launch, Apple has started offering a number of Apple Watch accessories in stores as well, including a number of different Apple Watch bands, and a new charging dock for the Apple Watch, which allows you to charge the Apple Watch in both portrait and landscape mode.

Beyond Apple's official accessories, a number of third-parties have started to sell Apple Watch accessories as well. Apple Watch charging docks and watch bands are both especially popular categories for third-parties to create.