How to Use URL Shorteners With Permanent Redirects

Use URL Shortener to Clean Up Your Long Links

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The popularity of Twitter and other social networking platforms have given birth to a now very widespread type of service across the internet: the URL shortener. These are super short URLs that point to pages on the internet with longer URLs.

For example a URL shortener can taking a long form URL like and shorten it to something that looks more like

That saves a lot of characters, which can look nicer when including it in an email or sending via text message.

Recommended: How to Change Your URL on Every Major Social Network

Using URL Shorteners With 301 Redirects

The most popular and reliable URL shorteners these days use 301 redirects, which tell Google that the page has permanently moved. This is important because Google and other search engines still consider the number of links a page receives when calculating how to rank web pages in search results. Although search engine optimization (SEO) is constantly changing and evolving, links still matter, which is why 301 redirects still matter.

URL shorteners with 301 redirects to consider using include:

When to Use the Original Link vs. When to Use a URL Shortener

URL shorteners are convenient sometimes, but they're not always necessary.

They're typically ideal to use for achieving two main things:

  • Making a visible link look clean and simple
  • Tracking clicks and other engagement stats

While URL shorteners can be great services to use for cleaning up visibly messy links and for saving space, they don't necessarily need to be used when linking from articles or sharing them as links on social media platforms like Facebook.

When you don't need to conserve space and you don't really care to track engagement, you can go with the longer form.

But let's say you're writing an email newsletter to your customers to notify them of a new product, which you'd like to link to so you can point them to your website if they want to buy. Inserting a long a link into your email may look spammy, so this is where a URL shortener can come in handy.

The above scenario can similarly apply to links you want to share on documents and in text messages. Basically, if you're not hyperlinking a word or a phrase with the long link, then your email, document or text will simply look more organized and pleasing to the eye when you use a URL shortener.

Many URL shorteners these days include statistic tracking features that allow users to get a deeper look at how their audiences are engaging with their content. This is particularly useful if you're a blogger or a business owner promoting links via email or social media to a large audience. Bitly is one such service that offers useful link engagement tracking for free (plus premium plans for more serious users).

Next recommended article: How to Use Bitly for Social Bookmarking

Updated by: Elise Moreau

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