TweetDeck vs. HootSuite

A comparison of the two social media platforms

If part of your job involves a lot of social media updating and interacting with followers, you might wonder what social media management platform is best for you and your team. Two of the most popular options are TweetDeck and HootSuite. Here’s a quick comparison.

TweetDeck vs Hootsuite

Overall Findings

TweetDeck
  • Simple, clean look

  • Limited profile integration

  • Completely free

HootSuite
  • Extensive menu

  • Works with a wider variety of accounts

  • Free account only allows up to three social profiles, plus basic analytics reporting and message scheduling

Both TweetDeck and HootSuite are good choices for people who want to keep track of their Twitter accounts. But, if you want an app that does more than Twitter, HootSuite is your only option.

Availability: Only TweetDeck Has Desktop Applications

TweetDeck
  • Desktop apps for OS X and Windows

  • Mobile apps on Android and iOS

  • Chrome extension

HootSuite
  • Mobile apps on Android and iOS

  • Chrome extension

It’s worth mentioning that TweetDeck has desktop applications for both OS X and Windows, whereas HootSuite only works from inside your internet browser. Both services also offer mobile apps for iOS and Android devices, as well as Chrome browser extensions.

Layout: Simple vs. Extensive

TweetDeck
  • Can add as many columns as you want

  • Has a pop-up box for notifications

  • Simple, clean look

HootSuite
  • Can add as many columns as you want

  • Extensive menu to the left side

  • No pop-up box

Both TweetDeck and HootSuite have similar layouts overall with different details. They use dashboards with separate vertical columns for you to organize your streams, @mentions, messages, tracked hashtags, and so on. You can add as many columns as you want to either platform and scroll from side to side to view all of them.

TweetDeck has a neat little pop-up box that appears in the top right corner of your screen every time an update is posted. The button to post triggers a right-hand column on the right side along with all the social profiles connected to TweetDeck so you can post to multiple profiles. It has a very simple and clean look.

HootSuite has a pretty extensive menu to the left side when you roll your mouse over any of the icons. That’s where you can adjust your settings, get your analytics, and much more. Unlike TweetDeck, HootSuite does not offer a pop-up box in the corner of your screen for live updates. The post box is located at the top of the screen, along with a section directly to the left of it to choose the profiles you want to update.

Social Media Profile Integration

TweetDeck
  • Works with Twitter only

HootSuite
  • Works with Facebook, Twitter, LinkedIn, YouTube, WordPress, and Instagram

  • Extensive app directory lets you connect to even more profiles like Tumblr and Flickr.

There’s a big difference between what TweetDeck and HootSuite can handle in terms of social media profile integration. TweetDeck is quite limited, but HootSuite offers a lot of options.

TweetDeck will only connect to Twitter profiles. That’s it. It used to include other social networks, but those were taken away after Twitter acquired it and updated it. You can connect an unlimited number of Twitter accounts, but if you also want to update Tumblr, Foursquare, WordPress or anything else, you won’t be able to do it with TweetDeck.

For updating accounts other than Twitter, HootSuite is a better option. It can be integrated with Facebook profiles/pages/groups, Twitter, LinkedIn profiles/groups/companies, YouTube, WordPress, and Instagram accounts. It also has an extensive app directory you can use to connect to even more profiles like Tumblr and Flickr. Although HootSuite can connect to many more social networks than TweetDeck can, a free account with HootSuite will only allow you up to three social profiles, plus basic analytics reporting and message scheduling. You need to upgrade to a Pro account if you want to manage more than three profiles and access more advanced features.

Social Media Management Features

TweetDeck
  • Limited features

  • Can change theme, manage column layouts, choose a link shortener, and more

HootSuite
  • More robust features, including full analytical reports of your social interactions

  • Even more features available with a Pro or Business account

Although updating your social media profiles from one convenient place is handy, it’s always nice to get access to some extra stuff to make updating easier and understanding your social presence better. Unfortunately, TweetDeck's offerings are quite limited. You can change your theme, manage your column layout, turn off real-time streaming, choose your link shortener, and set up your mute feature to help clean up your stream from unwanted topics. That’s about all.

HootSuite is the clear winner here when it comes to extra features. All you have to do is explore the menu of the left side to figure that out. You can get a full analytical report of your social interaction, create and manage assignments with another part of your team, participate in conversations with team members directly through HootSuite, and so much more. When you upgrade to a Pro or Business account, you get access to all sorts of other amazing tools and features.

Final Verdict: If You Want to Manage Multiple Accounts, There's Only One Option

If you’re looking for a free way to help make updating and interacting on Twitter easier, TweetDeck is a great option. But, if you have more profiles to work with across several platforms or need a social management service to use for business purposes, you're better off with HootSuite. Neither one works better than the other, but HootSuite certainly offers more than TweetDeck.