Hungry? Try Using a Twitter Pizza Emoji for an Order

Use the Twitter pizza emoji to instantly order a pizza from Domino's

A screenshot of the Domino's Anywhere Tweet to Order capability.

If you grew up watching the Jetsons, you probably expected by this point in life to have flying cars, and a robot housekeeper. While neither of those two things has happened (yet!), there are still many advances to our day to day life that could be taken out of a Jetson's episode.

Take, for example, pizza. Did you know you can use a Twitter pizza emoji to order a pizza delivery from Domino's Pizza.

Seriously! All you need to do is Tweet a pizza emoji to @Dominos with the hashtag #EasyOrder, and you've placed your order! It's that simple. Of course, you do have to set up an Easy Order before it will work (because, you know, Domino's can't read your mind).

Back in 2016, Domino's spent the day of the launch Tweeting pizza emojis. In fact, in the span on just one day they sent 63 Tweets full of emojis (not counting the Tweets they sent in reply to other user's Tweets), which gained over ten thousand retweets, with endless more favorites for each Tweet. They capped off the day with a 64th Twitter emoji post sharing a link to the USA Today article that broke the news of their new commerce campaign.

What to Know About Tweet-to-Order Pizza

  • Are you wondering why there was a need for a Twitter ordering system? Besides the fact that it makes for an incredible PR campaign — social media has been buzzing with this news all week long — it's the perfect next step for digital growth. About 50% of Domino's sales takes place digitally.
  • What's Twitter's take on this ordering system? Just as this e-commerce method benefits Domino's, it also benefits Twitter. All the publicity this announcement generated benefited both companies.
  • In the food industry, Domino's was the first major chain to use Twitter to place and complete an order. One previous chain with a temporary campaign was Starbucks' "Tweet a Coffee to a Friend" campaign. Another major Twitter food and drink e-commerce campaign was when the Miami Dolphins shortly attempted a "Tweet-a-Beer" campaign, allowing fans to order a brew to be delivered from their seats. Outside of the food industry, other retailers, such as Old Navy and Amazon have tested campaigns or are currently using hashtags to speed along ordering of their products.
  • Does this mean I'll be able to order delivery from another company soon? There's no word yet on any other companies jumping on the Twitter emoji e-commerce bandwagon.
  • Enough information, let's get to the bottom line: how can I order a pizza on Twitter? Simple. As mentioned earlier, when you're hankering for a pizza, simply Tweet to @Dominos with a pizza emoji and the hashtag #EasyOrder. Before that will work however, you'll need to link your Twitter handle to your Domino's account and make sure you have an Easy Order set up in your Domino's account.
  • But wait, what kind of pizza will they send me? This is big question. If you tend to order "creative" pizzas — one half pepperoni and onions, one half sausage, banana peppers and olives, both sides extra cheese — you might be worried that you're options are slim. Did you know on your Domino's account there's something called a Pizza Profile? This is where you'll set up your Easy Order. Anytime the emoji or hashtag is sent to Domino's whatever is saved as your Easy Order will be what is delivered to you. 
  • How will I know Domino's received my order? Domino's is one step ahead of us. After it receives your Twitter emoji and/or #EasyOrder hashtag, it will confirm the order via a direct message. You'll need to respond to confirm the direct message before the pizza is hand-tossed, cooked, and delivered.