What Is Tumblr?

Is Tumblr the right blogging tool for you?

tumblr founder
Andrew Burton / Staff

Tumblr debuted in February of 2007 as part blogging tool, microblogging tool and social community. It's extremely easy to use and works on every mobile operating system

In early 2017, there were a reported 341 million Tumblr blogs and billion of blog posts.

Each user has his or her own Tumblelog where they can publish short posts of text, images, quotes, links, video, audio and chats. You can even reblog a Tumblr post that was published on another user's Tumblelog with the click of the mouse, just as you might retweet content to share it on Twitter.

 

Furthermore, you can like other people's content on Tumblr rather than publish comments as you would on a traditional blog post. 

Before Yahoo! acquired Tumblr in 2013, it did not include ads of any kind that might clutter up the blogs. However, Yahoo! began monetizing the website at this time to drive more revenue.

More Tumblr Features

Tumblr has a dashboard that provides a live feed from blogs that the user is following. These posts show up automatically and can be interacted with at any time. It provides one space for all activity, which makes it really easy to manage and sift through.

From your own blog, in just a moment or two, you can post your own text, photos, quotes, links, a chat conversation, audio and video clips. These posts will show up on other Tumblr users' dashboards if they're following your blog.

Tumblr lets you create static pages such as your own Questions page that people are automatically taken to when they ask you a question.

If you want to make your Tumblelog look more like a traditional website, you can do it by adding pages.

You can make your Tumblelog private or just make specific posts private as needed, and you can schedule posts to publish in the future. It's also easy to invite other people to contribute to your Tumblelog and share specific posts with others through a private message.

If you want to track your stats, you can add any analytics tracking code to your Tumblelog. Some users will even burn a feed with FeedBurner, create custom themes and use their own domain names.

Who Is Using Tumblr?

Tumblr is free to use, so everyone from celebrities and business people to politicians and teenagers are using Tumblr. Even companies are using Tumblr to get in front of broader audiences and drive brand and sales growth.

The power of Tumblr comes from its active community of users and the inline sharing and communicating that the platform makes so easy for users to do.

Is Tumblr Right for You?

Tumblr is perfect for people who don't need a full blog to publish lengthy posts. It's also great for anyone who prefers to publish quick multimedia posts, particularly from their mobile devices.

Tumblr is also a great choice for people who want to join a larger community. If a blog is too much or too big for you, and Twitter is too small, or Instagram not versatile enough, Tumblr might be just right for you.