Track Your Facebook and Instagram Stats with Iconosquare

Get a closer look at your Instagram and Facebook presence

So much happens on Instagram that keeping track of everything through the app can be difficult. Third-party apps and tools can help you get a closer look at what's going. When you track your Instagram statistics, you can develop a clearer plan to increase engagement, market something, or attract new followers.

What Is Iconosquare?

Iconosquare (formerly called Statigram) is a service where you can track your key metrics on Instagram. It also gives you the option to perform engagement actions like scheduling posts, searching, liking, following, responding to comments, and more from one convenient platform. It can also be used with Facebook Pages.


Instagram Business profiles include built-in insights to see your basic analytics. Still, Iconosquare can take you deeper into analyzing your data.

If you have thousands of engaging followers and a goal to make Instagram a top priority in your marketing and brand awareness campaigns, Iconosquare is an essential tool to see what works and what doesn't.

Is Iconosquare Free?

Iconosquare used to have a free version that you could use forever. It's since switched to a monthly subscription model of at least $29 a month. You can take advantage of a 14-day free trial to test the features before committing to a subscription.

You don't have to give Iconosquare your payment details before you sign up for the free trial, which is great if you don't want to accidentally forget to cancel and be charged when the trial is up. Iconosquare notifies you when your trial ends and asks you to upgrade to a subscription if you want to keep using the platform and its features.

Get Started With Iconosquare

To get started with Iconosquare, go to, select the Start 14-Day Free Trial button, enter your details, and then connect your Instagram (and optionally your Facebook) account. You're asked to confirm your account creation via email.

You can add as many Instagram profiles (as long as these are public Business profiles) and Facebook Pages as you want with your free trial. According to Iconosquare, it could take from 30 minutes to up to an hour to fetch your data.

While you wait for your account creation to complete, consider downloading and installing the official Iconosquare mobile app for iOS or Android. Use the mobile app to access your analytics from your mobile device.

Switch Between Instagram and Facebook Accounts

When you connect more than one Facebook or Instagram account to Iconosquare, it's important to know how to switch between accounts. Iconosquare has made this easy to do by providing you with profile and page bubbles in the upper-right corner of the screen. Select any bubble to go to the dashboard for that profile or page.

Iconosquare's Main Features

There's a lot you can do with Iconosquare, and the best way to learn about its features is by exploring and using the platform. Here's a brief breakdown of the main features Iconosquare offers, which you can find by browsing the vertical menu on the left.


Dashboard: Get a quick glimpse of important statistics for your account by adding the analytics widgets that you want to see.

Analytics: Get an overview of your analytics or dive deeper into your engagement, community, reach, profile activity, stories, and My Albums.

Publishing: Schedule posts, manage your media library, and save captions and lists for reuse.

Conversations: Interact with your followers via comment replies.

Listening: Keep track of your mentions, your industry benchmark, your competitors, specific hashtags, feeds you're following, and advanced searches.

Manage your account settings and subscription plan by selecting My account at the bottom of the left vertical menu. If you have a question about Iconosquare or need help using any of the features, select Support & Tools from the vertical menu to search through FAQs, view product changes, and find tools like the Instagram audit and Iconosquare browser extensions.

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