Writing Business Blog Posts People Want to Read

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Business blogging can help companies in many ways such as increasing Google search traffic to a company website, building relationships with consumers, increasing brand awareness and driving word-of-mouth marketing. The problem for most companies is that they don't know what to write about on their business blogs. They don't want to annoy consumers by publishing self-promotional blog content or making business blogging mistakes.

To help you write interesting, useful, and meaningful blog content that people actually want to read, the following are 50 business blog post topics to spark your creative thinking.

Company News

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Company news can be interesting to consumers, journalists, potential business partners, vendors, and more. Remember, your business blog isn't a place to republish press releases. However, you can repurpose content like press releases and turn them into more personable blog posts. Some topics for company news blog posts include:

  • Securing investors
  • Launching a new company or division
  • Expansion of the business into a new region or country
  • New office opening or expansion
  • New strategic partnerships
  • Company milestones such as 1,000th customer served
  • Company anniversaries such as the 25-year anniversary
  • New executives or key employee hires or transfers
  • Awards won and other recognition
  • Executive and key employee speaking engagement announcements


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Follow the 80-20 rule of marketing and make sure no more than 20% of the content you publish on your business blog is self-promotional. 80% should be useful, meaningful, and non-self-promotional content. Here are some ideas for marketing blog post topics that consumers are likely to want to read:

  • Sales and discounts
  • Holiday promotions
  • Rewards and loyalty programs
  • Referral programs
  • New product or service launches
  • Contests
  • Celebrity endorsements
  • Free samples and trials
  • Product demonstrations and tutorials
  • New websites and social media profiles
  • Announcements of trade shows and events where the business will be in attendance
  • Customer stories

Social Causes

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Corporate Social Responsibility (CSR) is a top priority for large companies these days, and it should be important to companies of all sizes. That's because research shows that consumers expect businesses to invest in helping social, economic, and environmental causes. Following are some CSR topics that you can write about on your business blog:

  • Eco-friendly initiatives within your company such as office recycling, telecommuting, and so on
  • Involvement with charities and causes
  • Charitable sponsorships
  • Employee volunteer efforts
  • Charitable contributions
  • Company pro bono work
  • Interviews and stories

Research, Trends, Predictions

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Many people are likely to be interested in research results as well as trend analyses and predictions related to your industry, particularly if blog posts written about these topics are penned by individuals within your company who are highly knowledgeable on these topics. Here are some types of research, trends, and predictions blog post topics that you could publish on your business blog:

  • Market research conducted by your company
  • Market research conducted by competitors
  • Market research about your business or industry
  • Market research about other industries that directly or indirectly affect your industry, business, and consumers
  • Trends that affect your industry, business, products, and services
  • Predictions for your industry

Educational and Thought Leadership

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Establish your business blog as the place to get trustworthy, expert information about topics related to your business and industry by publishing educational posts as well as editorial commentary and thought leadership posts that are informative, authoritative, and thought-provoking. Here are some examples of educational and thought leadership post topics for your business blog:

  • How-to posts that explain how to use your products in both normal and creative ways
  • Helpful tips, tricks, and so on that can help consumers make better use of your products and services
  • Helpful warnings related to your business or industry
  • Announcements about your educational content and events such as ebooks, white papers, webinars, newsletters, and so on
  • Recaps of educational and informative events that can help your customers
  • Responses to common customer service questions

Laws and Regulations

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Discussing legal issues on a business blog is always a touchy situation. When in doubt, check with your attorney to ensure it's acceptable to publish content related to legal matters on your blog. Common business blog post topics related to laws and regulations include:

  • New laws and regulations affecting your business
  • Changing laws and regulations affecting your business
  • Your company's lobbying efforts
  • Information about lawsuits you've filed
  • Responses to lawsuits that have been filed against your company

Reputation Management

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A big part of social media marketing is managing your company's online reputation by listening and tracking what other people are saying about your company, your brands, and your products. Your business blog is a great place to respond to negative information published online. Following are some suggestions to use blog posts as a tool to defend and repair your online reputation:

  • Correcting misinformation about your company, brands, products, or services
  • Refuting false claims
  • Answering questions with accurate information that consumers can depend on rather than risk allowing them to find inaccurate information elsewhere
  • Thanking people for saying positive things about your company