5 Top Social Shopping Websites You Need to Check Out

Get trusted recommendations on products you're bound to love

An image of a woman holding a credit card while looking at a laptop.

Photo © JGI / Jamie Gril / Getty Images

Most people can probably admit to taking some of their shopping online, whether it involves buying a few bestselling books from Amazon or placing an order for an extra large cheese pizza, but do you know about the growing trend in social shopping?

Rather than simply showing you product recommendations and reviews at random, social shopping websites aim to learn more about you through your shopping habits and connect you with other like-minded buyers to show you what they've bought and reviewed. In short, it's a personalized form of shopping that thrives on community participation.

Ready to buy and ready to get social about it? Here are a few top websites worth checking out.

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Pinterest: Search for Great Finds and Filter by Category

A screenshot of Pinterest.com.
What We Like
  • A search for "personalized shopping service" reveals lots of pins.

  • Filter by category to find exactly what you want.

  • Browse through an enormous selection.

What We Don't Like
  • Large site, may be intimidating.

  • Easy to be distracted by all the pins.

We just had to include Pinterest at the top of our list for its powerful search and filter functions. Besides being able to look for almost anything at all, you can follow your favorite brands or individuals that frequently post great products to their boards.

Some product pins take you right to the retailer's website when you select it while others will simply enlarge the image and show you the price of the product. Given its popularity, Pinterest is perhaps one of the best places you can use for product discovery — no matter what you are looking for.

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ModCloth: "Like" Your Favorite Apparel Items and Share Your Experience

A screenshot of ModCloth.com.
What We Like
  • Cute and quirky clothing in a wide range of sizes.

  • Regular sales and clearances.

  • Offers physical "FitShops" in several major cities.

What We Don't Like
  • Not a lot of variety in clothing.

  • Quality of the garments varies.

  • Customer service needs improvement.

ModCloth is primarily geared toward young female consumers interested in fashion, decor, and inspiration. It has a huge community of users who participate in almost every aspect of the ModCloth brand, including the Be the Buyer program and the Make the Cut program.

See an item you like? Just select the heart button to like and save it. There's also an Image Gallery where users can post photos of themselves wearing ModCloth clothing pieces to give other shoppers new insights into what they might like and what might fit them best.

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OpenSky: Follow Sellers and Earn Points for Rewards

A screenshot of OpenSky.com.
What We Like
  • Timed flash deals.

  • Shop by seller, category, customer favorites, and bestsellers.

  • Well-received iOS mobile app.

What We Don't Like
  • Lengthy shipping times for some items.

  • Restocking fee for returned items.

  • Reports of poor customer service.

OpenSky sells a variety of products in categories such as apparel, accessories, jewelry, kitchen, electronics, home, beauty, toys, pets, sporting goods, and more. One of the best features of this social shopping site is its deals, where shoppers can score some great prices on products.

Users are encouraged to follow individual sellers, add products to their wishlists, and invite friends to join so they can earn points. More points allow users to enjoy special shopping rewards such as shipping deals and credits toward future purchases.

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Fancy: See Favorite Products Shared by the Community

A screenshot of Fancy.com.
What We Like
  • Excellent selection of products.

  • Strong social aspect.

  • Provides estimated delivery time.

What We Don't Like
  • Sometimes the Buy button brings up similar items.

  • Lengthy delivery times on some items.

Fancy is like the lovechild of Pinterest and Etsy. Users can discover products that have been curated by its global community and buy from thousands of different stores directly through the platform.

Every user gets their own profile that shows off everything they've Fancy'd. If you're interested in what sorts of products other users are Fancying, you can follow their profiles to see their Fancy'd items show up in your feed.

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Wanelo: See All the Best Stores in One Convenient Place:

A screenshot of Wanelo.com.
What We Like
  • Includes thousands of stores.

  • Redirects to the seller's website for purchase.

  • Mobile apps receive lots of positive reviews.

What We Don't Like
  • Knock-offs are not always high quality.

  • Some sellers are not established retailers.

  • Foreign transaction fees.

Wanelo's name is a combination of the words "want," "need," and "love." It features products from a variety of top retailers. The more that you interact on Wanelo and the more products that you save, the more it learns about you and the better it's able to recommend products based on what you already like.

Like Fancy, it has a lot of similarities to Pinterest. Users can create their own collections of items (similar to Pinterest boards) that they find on the site and from third-party sites as well. Make sure you also check out the Wanelo mobile apps for iOS and Android too, which is where this platform really shines.