6 Top Social Shopping Websites You Need to Check Out

Get Trusted Recommendations on Products You're Bound to Love

Most people can probably admit to taking some of their shopping online, whether it involves buying a few bestselling books from Amazon or placing an order for an extra large cheese pizza. But do you know about the growing trend in social shopping?

Rather than simply showing you product recommendations and reviews at random, social shopping websites aim to learn more about you through your shopping habits and connect you with other like-minded buyers to show you what they've bought and reviewed. In short, it's a very personalized form of shopping that thrives on community participation.

Ready to buy and ready to get social about it? Here are a few top websites worth checking out.

Also recommended: 10 Popular Online Mobile Shopping Apps

1
ModCloth

Friends Shopping Online
Photo © BraunS / Getty Images

ModCloth is primarily geared toward young female consumers interested in fashion, decor and inspiration. It has a huge community of users who participate in almost every aspect of the ModCloth brand, including the Be the Buyer program and the Make the Cut program. There's also an Image Gallery where users can post photos of themselves wearing ModCloth clothing pieces to give other shoppers new insights into what they might like and what might fit them best.

2
OpenSky

OpenSky sells a variety of products in categories like apparel, accessories, jewelry, kitchen, electronics, home, beauty, toys, pets, sporting goods and more. Users are encouraged to follow individual sellers, add products to their wishlists and invite friends to join so that they can earn points. More points allow users to enjoy special shopping rewards like shipping deals and credits toward future purchases.

Recommended: Top 10 Apps for Buying Luxury Items from Your Mobile Device

3
Fancy

Fancy is sort of like the lovechild of Pinterest and Etsy. Users can discover products that have been curated by its global community and buy from thousands of different stores directly through the platform. Every user gets their own profile that shows off everything they've Fancy'd. If you're interested in what sorts of products other users are Fancying, you can follow their profile to see their Fancy'd items show up in your feed.

4
Wanelo

Wanelo's name is a combination of the words "want," "need" and "love." The more that you interact on Wanelo and the more products that you save, the more it learns about you and the better it's able to recommend products based on what you already like. Like Fancy, it has a lot of similarities to Pinterest. Users can create their own collections of items (similar to Pinterest boards) that they find on the site and from third-party sites as well.

Recommended: 10 of the Weirdest Things You Can Buy on the Internet

5
Fab

Fab is all about delivering the best designer products in a wide variety of categories (including art, home, women, men, tech and more) at the very best prices. Every product listed on Fab has a heart icon that users can click on to save it to their personal favorites. As you browse through the site, you'll notice that heart counts are displayed beside each item. The more users click the heart on items they like, the more they influence what's show in the Popular section of the mobile app.

6
Polyvore

Polyvore prides itself on giving all of its users a voice in shaping fashion trends with a global community of stylists who share tips on how to match clothing pieces and predict which hot new trends will emerge next. Users can save their favorite items to collect the ones they want, and Polyvore will use this information to provide personalized product recommendations. In 2015, the company launched a separate new iOS app called Remix to give its users better style advice and inspiration.

Recommended: 12 Great Sites for Web & Geeky Tech Gifts

Updated by: Elise Moreau