Internet, Networking, & Security Web Development 257 257 people found this article helpful Ten Reasons to Start a Blog The purpose of a blog is what you make of it by Susan Gunelius Writer Former Lifewire writer Susan Gunelius is a marketing communications specialist who writes about branding through blogs. our editorial process Susan Gunelius Updated on February 02, 2020 Web Development CSS & HTML Web Design SQL Tweet Share Email Pursuits of fame and fortune are among the top reasons why people start blogging; however, the purpose of a blog doesn't have the be driven by money. There are many non-financial incentives to starting a blog. Getty Images 01 of 10 Express Your Thoughts and Opinions Is your brain a repository of knowledge and insight about a certain subject? Don't deny the world your expertise. You can blog about history, religion, science, or literally anything else that you have something to say about. In all likelihood, someone wants to hear it, and you can expand your own horizons by interacting with readers and other bloggers.. 02 of 10 Connect With People Like You Blogging brings like-minded individuals together. Starting a blog can help you find people who share similar opinions and thoughts. It's always a wonderful feeling to have an obscure thought or idea, and then have another random person online share that same experience or mindset. Don't be afraid to show the world who you are through your blog. 03 of 10 Make a Difference Many blogs are issue-based, which means the blogger is trying to provide information to sway people's thinking in a certain direction. Most political blogs and blogs about social issues are written by bloggers who are trying to make a difference in their own ways. Your content doesn't necessarily need to be political; you can promote a particular charity or a cause that everyone cares about. 04 of 10 Help People Like You Reading blogs can help people who may be going through similar situations that the blogger has experienced. Many blogs about parenting, health, and tech support are written for this purpose. Not only can you help others through your own words, but you can also provide a forum to let the visitors comment and talk with each other. 05 of 10 Stay Active or Knowledgeable in a Field or Topic The key to having a successful blog is maintaining a consistent posting frequency. Constantly creating fresh content and absorbing new information is a great way to stay abreast of developments in a specific field or topic. Of course, you don't have to publish everything you write, but sharing the content online for others to see allows you to get feedback and suggestions for further research. 06 of 10 Establish Yourself as an Expert Blogs are often used to help professionals establish themselves as experts in a field. For example, if you're trying to get a job in a certain industry or hoping to publish a book on a specific topic, blogging can help legitimize your expertise and expand your online presence and platform. You can show your blog to potential customers or employers as a sort of portfolio that showcases your knowledge in the subject. 07 of 10 Stay Connected With Friends and Family The world has shrunk significantly since the internet has become more accessible. Blogs provide an avenue for family and friends to stay connected from different parts of the world by sharing stories, photos, videos and more. You can even password-protect your whole blog or specific pages so that only certain people can see what you write. Your blog can also provide a forum for your friends and family to talk to one another. 08 of 10 Have Fun and Be Creative Most blogs are simply started for fun. If you have a love for knitting or a certain celebrity or anything else, blogging can be a rewarding way to share your passion others. If you're a graphic designer or a creative writer, you can use your blog to show off new stories or artwork. 09 of 10 Market or Promote Something Blogs are excellent tools for promoting businesses, products, or causes. You don't have to actually sell anything; you could provide reviews, news, or general information that others will find valuable. If you build up an audience, you might even get paid to create promotional content. 10 of 10 Make Money There are many bloggers who bring in big bucks. With patience and practice, you can make money through advertising on your blog. There are also several ways to make money from a blog without ads. It's important to note that most bloggers don't make any money, but the potential does exist to generate revenue from your blog with hard work and commitment.