The Top Five Keyword Search Tools

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The Top 5 Keyword Search Tools Online

Need to do some keyword research? Whether you're looking for just the right keywords to target in an article or site content, gauging what popular keyword searches are at any given moment, or getting a good idea of what future keyword searches might be, keyword search tools can help you accomplish all these goals and more. Here are the top five keyword search tools on the Web, as selected and reviewed by reviews and readers. 

Not sure why keyword research is important? Read these articles to learn more:

  • How Does Search Engine Optimization Work? : Get a fundamental understanding of how the basics of search engine optimization really works, and how anyone can use simple techniques to make their websites more visible to search engines and search engine users. 
  • Search Engine Optimization in Ten Easy Steps: Here are ten easy things website owners can use to make their sites more friendly to search engines, therefore making them more visible to search engine users as well. 

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Google Trends

Google Trends

Google Trends gives you a quick look at the Google searches that are getting the most traffic (updated hourly), see which topics have been searched for the most (or the least) over a period of time, check if specific keywords have appeared in Google News, investigate search patterns geographically, and much more. It's a keyword search tool with a myriad of different uses that help you gain a sense of how a particular keyword phrase might perform now in comparison to historical data. Plus, it's fascinating to see what current search patterns are all over the world - you can use the drop-down menu to choose which specific country you're interested in seeing more data from, as well as specific categories - anything from Tech to Sports to News - to further narrow your search.  

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Wordtracker

Wordtracker

The free version of Wordtracker is a great way to take a quick look at whether or not a particular keyword or keyword phrase will be worth pursuing. Simply type in your keyword, and Wordtracker will return a general estimate of how many times that word or phrase is searched for every day; it will also show you related keywords and phrases. The free version of Wordtracker gives you twenty free keyword searches per day, and if you find yourself using it often, the paid version can be worth the extra money. It's a great way to find potential keywords that are less competitive to work on. 

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Trellian Keyword Discovery

Trellian Keyword Discovery

Trellian's Keyword Discovery compiles keyword search data from over 200 different search engines, therefore returning an impressively robust list of keywords and keyword phrases for whatever you might type in. This tool (free trial available) features data from all the major search engines, and can help with keyword research, tracking seasonal search trends, and finding related keywords that can give you a competitive edge. 

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Google Insights for Search

Google Insights for Search

Google Insights for Search looks at search volume and metrics over specific geographical regions, time frames, and categories. You can use Google Insights to research seasonal trends, figure out who is searching for what where, follow search patterns, investigate competing sites/brands, and much more. This is a very intelligent way to gain valuable insight from what people are already searching for, and understand how to use it to give your website visitors what they are trying to find.

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Google Keywords

Google Keywords

The Google Adwords Keyword Tool gives you a list of keywords related to your original query, search volume, competition, and trends. You can also use this keyword search tool to estimate possible Web traffic, filter keywords based on a number of different inputs/outputs, and show ideas that are specifically tailored to your website.

Note: you'll need to have an AdWords account in order to use this tool, and it's well worth the five minutes it takes to sign up for AdWords to use this amazing (free!) keyword research tool. Not only will you be able to conduct keyword research using actual Google data, you'll also be able to plan possible pay per click campaigns, get valuable performance insights, and best of all, get quantified keyword ideas that can help your site get noticed in search engines.