Top Blog Statistics Trackers

Measure the success of your blog with one of these popular blog tools

blog statistics trackers shown on screen

Stephen Dawson / Unsplash

If you want to create a successful blog, it's important to understand where traffic to your blog is coming from and what people do when they visit your site. A number of trackers are available to bloggers to analyze the metrics of your blog and assist you in making decisions about your blog content.

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StatCounter Website
What We Like
  • Simple installation.

  • Stats can be public.

  • Free version available.

  • 30-day trial of paid features.

What We Don't Like
  • Free version is severely limited.

  • No analysis of data conversion to sales and retention.

The advanced functionality of StatCounter is available for a fee, but most of the metrics a typical blogger needs are included in the free package. It's important to note that the free version of StatCounter only counts up to 100 visitors at a time before it resets and starts counting again. That means only the last 100 visitors to a website are included in the statistics displayed.

StatCounter generates activity alerts, descriptive information about your visitors while they visit, and the path they take to reach your site. The companion mobile apps let you take your stats with you wherever you go.

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Google Analytics

Google Analytics website


What We Like
  • Live results.

  • Lots of customizable settings.

  • Email alerts.

  • Mobile access.

What We Don't Like
  • Might be confusing to use.

  • Mobile app is limited.

Google Analytics has been around for a while and is considered one of the most comprehensive website tracking tools. Reports are available down to minuscule detail, and users can set up custom reports, which comes in handy for bloggers who like to track specific advertising campaigns. The basic Google Analytics service is available free of charge. Free Google Analytics apps are available to monitor your site's stats while you are on the go.

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AWStats showing various statistics
What We Like
  • Completely free.

  • Includes all the basics.

  • Shows bandwidth usage.

What We Don't Like
  • Basic user interface.

  • Limits new visits to 60 minutes.

Although AWStats isn't as user-friendly as some of the other analytics trackers, it is free and offers a good amount of metrics related to a blog's traffic. AWStats tracks number of visitors, unique visitors, visit duration, and last visits. It identifies the most active days of the week and rush hours for your blog, as well as the search engines and search phrases used to find your site.

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Clicky Real-Time Web Analytics

Clicky website showing detailed visitor stats
What We Like
  • Comprehensive results.

  • Modern user interface.

  • Affiliate program.

  • Pro versions are inexpensive.

What We Don't Like
  • Tracks 3,000 pageviews per day (more for pro accounts).

  • Missing features in the free edition.

Clicky provides real-time web analytics. The sleek interface presents reports that contain a high level of detail on every segment. Gather stats on each individual who visits your site. Users particularly like the graphic "heat maps" that show the density by visitors, segments, or pages.

Go to your blog and view on-site analytics on how many visitors are on the site and page you are viewing in real time. Generate heat maps using the widget without leaving your blog.

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Matomo Analytics

Website statistics shown by Matomo
What We Like
  • Free for self-hosting.

  • Real-time results.

  • Widget support.

  • Pageview-based payment system.

What We Don't Like
  • Results could be easier to read.

  • Slow to display large amounts of data.

  • Doesn't log the amount of time visitors spend on pages.

Matomo (formerly Piwik) comes in self-hosted and cloud-hosted versions. You can opt to install Matomo on your own server at no cost with the free version of the analytic software, or you can host your analytics on Motomo's cloud server. This fee-based version comes with a 30-day free trial.

With Motomo, you have full control and ownership of your data. The software is easy to use and customizable. If you need your analytics on the go, download the free Motomo Mobile app, which is available for both Android and iOS devices. 

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Woopra showing website and page stats
What We Like
  • High capacity free plan.

  • Clean and modern interface.

  • Heavy app integration.

  • Comprehensive trigger/action features.

What We Don't Like
  • Expensive non-free accounts.

  • Difficult to implement tracking code.

For company blogs and websites, Woopra may be the best choice. With it, users can visualize every interaction with every visitor, down to the individual level, and it can be used to individualize customer service

Woopra prides itself on tracking anonymous visitors to your website from their first visit until they identify themselves, and beyond.

Woopra provides advanced analytics that include customer journeys, retention, trends, segmentation, and other insights. It provides real-time analytics, automation, and connections with other apps.

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