Internet, Networking, & Security Web Development 54 54 people found this article helpful 5 Useful Tips for Writing Compelling Blog Posts By Susan Gunelius Writer Former Lifewire writer Susan Gunelius is a marketing communications specialist who writes about branding through blogs. our editorial process Susan Gunelius Updated January 27, 2020 wundervisuals/Getty Images Web Development CSS & HTML Web Design SQL Tweet Share Email One of the most important keys to blogging success is providing exceptional content. Follow these five tips to make sure that your blog posts get noticed and make people want to come back for more. 01 of 05 Choose the Appropriate Tone Every blog has a target audience it's written for. Before you start writing blog posts, determine who your primary and secondary audiences will be. Who will want to read your blog and why? Are they seeking professional information and discussions or fun and laughter? Identify not only your goals for your blog but also what your audience's expectations for it might be. Then decide what tone would be most appropriate for your blog, and write in that tone and style consistently. 02 of 05 Be Honest Blogs that are written in an honest voice and truly show who the writer is are often the most popular. Remember, a critical component to a blog's success is the community that develops around it. Represent yourself and your content honestly and openly, and reader loyalty will undoubtedly grow. 03 of 05 Don't Just List Links Blogging is time-consuming, and sometimes it can be very tempting to list links to other online content for your readers to follow. Don't fall into that trap. Readers don't want to have to follow a breadcrumb trail to find something interesting to read. They might find they like where you lead them more than they like your blog. Instead, give readers a reason to stay on your blog by providing links with your synopsis and point of view about the content of those links. Remember, a link without context is a simple way to lose readers rather than retain them. 04 of 05 Provide Attribution Don't risk being accused of violating copyrights, plagiarism or stealing content from another blog or website. If you found information on another blog or website that you want to discuss on your blog make sure you provide a link back to the source. 05 of 05 Write in Short Paragraphs The visual appeal of your blog's content can be just as important as the content itself. Write your blog posts in short paragraphs (no more than 2-3 sentences is a safe rule) to provide visual relief from a text-heavy web page. Most readers will skim a blog post or web page before committing to reading it in its entirety. Text-heavy web pages and blog posts can be overwhelming to readers while pages with a lot of white space are easier to skim and more likely to keep readers on the page (or to encourage them to link deeper into the site).