Social Media Instagram 176 176 people found this article helpful 5 Tips to Get a Shoutout on Instagram Expand your reach on Instagram with shoutouts By Elise Moreau Freelance Contributor Elise Moreau is a writer that has covered social media, texting, messaging, and streaming for Lifewire. Her work has appeared on Techvibes, SlashGear, Lifehack and others. our editorial process Facebook Twitter Elise Moreau Updated December 04, 2019 Instagram Facebook Flipboard Pinterest Twitter Snapchat Instagram YouTube Online Dating Tweet Share Email Want to know how top Instagram users are attracting thousands of followers? Then you'll want to know all about how Instagram shoutouts work. If you're willing to learn how to master this insane follower-building trend, you could have a very popular account as little as a few weeks or months. Check out some of the other techniques you can use to building more Instagram followers. What Are Instagram Shoutouts? Lifewire / Maddy Price An Instagram shoutout is just what it sounds like. It's basically a public plug or endorsement you can get from another user. Here's how shoutouts work: Consider two different Instagram users who are trying to build their followers. The two users will agree to give each other a shoutout post on their accounts by posting a photo or a video and instructing their own followers to go ahead and follow the other account. Shoutout posts often involve photos or videos from the account they're shouting out. This is one of the fastest and most effective ways to build followers on Instagram. Unfortunately, getting a great shoutout is not as easy as it sounds. It requires networking with others and a sometimes a willingness to feature other users' content on your own account as part of the shoutout or s4s agreement. If you want to get a shoutout that gets the best results (a.k.a. lots more followers), there are a few things you should know first. Use the following five tips to guide you in your first quest to getting a great Instagram shoutout. 01 of 05 Find Other Instagram Users With Content Similar to Yours Photo © Getty Images If you post a lot of photos of food and healthy recipes on Instagram, chances are you won't have much luck if you target a user for a shoutout partnership who mainly posts about sports. Even if that user did agree to a shoutout, you probably wouldn't get many followers out of it, because that user's followers want to see sports content — not food content. Your best bet is to find other users who share similar interests with you based on their content. because their followers are the ones who will notice your stuff and decide to follow you. 02 of 05 Find Other Instagram Users Who Have a Similar Number of Followers As You Photo © Martin Barraud / Getty Images Some users include short blurbs in their Instagram bios to inform followers that they're open to doing shoutouts. But if that user has 100K+ followers and you've only got 50, don't even bother contacting them. Most of the time, users will only agree to a shoutout if the both of you have a similar amount of followers. It's only fair. Once you work your way up to at least one thousand followers, it gets a lot easier to do shoutouts with other users who are interested in growing their followers. 03 of 05 Like, Comment or Follow Other Users Profiles Before Asking for a Shoutout Photo © exdez / Getty Images Manners go a long away on social media — especially on a platform like Instagram where everyone wants instant gratification. It's only polite to engage with the users who you want to ask for a shoutout and it shows that you're interested in their content. Try giving their photos or videos a few likes, comment on them and even follow them to let them know you're serious. Remember that social media — including Instagram — is all about engagement. A little social media interaction can go a long way, and it's the simplest way to network with others online. Check out the five best tools to boost your Instagram engagement. 04 of 05 Avoid Spamming Other Instagram Users with Comments on Their Posts Photo © Getty Images Some users get a little too eager about finding people to ask for a shoutout, so they end up spamming tons of photos with comments that say "s4s?" or something generic about how great their content/profile is, without even looking at the account's full Instagram profile or engaging with them first. That's not the way to do it. Don't spam users just to get noticed. You should always find targeted users with similar content and followers, and then start out by engaging a little with them first. 05 of 05 Contact Other Instagram Users via Email or Instagram Direct Photo © Busakorn Pongparnit / Getty Images You've now done the research by looking for Instagram users who post content similar to what you post and have around the same amount of followers as you. You've resisted the temptation to ask for a "s4s" by leaving a random comment on a post, and instead took the time to engage and interact — leaving genuine non-spammy comments. Now you can directly contact the user to ask them if they'd be interested in a shoutout. First, look for an email button (if their profile is a business account) or an email address typed in their bio. If none is listed, try reaching them instead through an Instagram Direct private message. When you message another user, make it personable. Commenting on something specific about their profile or content will let them know that you're not just another spammer. Reminder: Focus on Making Real Connections with Other Instagram Users Who you know can be very powerful. There are tons of huge accounts on Instagram with hundreds of thousands of followers promoting each other with shoutouts several times a week, continuously. And remember that even though big numbers look great, real engagement from active followers is what really matters. Be mindful of providing excellent content to your Instagram community, and you'll have no problem with keeping them interested in following you.