Tips for Android Developers to Reach Success in the Google Play Store

What to consider before and after going live on the Google Play Store

As you are well aware, the Google Play Store is one of the most preferred app stores for app developers. Offering many benefits for the developer, this app marketplace is now getting saturated with apps of every conceivable category and type. This fact can prove to be especially daunting to amateur Android developers, who wish to make their mark in the Play Store. Here are tips to achieve and maintain success in the Google Play Store.

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Test Your App

Google Previews New Android 3.0 'Honeycomb' Operating System
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Make sure to test your app thoroughly before submitting it to the Play store. Android is an open platform – this has both its advantages and disadvantages. The other complication here is the extreme fragmentation of devices, which could make it very difficult for you to ensure consistent user experience.

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Screen Size and OS Version

Testing on the varied Android devices basically implies that you primarily need to take into account the different Android OS versions and screen sizes as well. Ideally, you should test your app with devices which come with both lower and higher resolutions, so that you can ensure that your app works well enough with both.

As far as the OS version is concerned, you could make your primary app compatible with the lower versions, while gradually adding more features for higher versions. Working along with the native features of each version would make the process much easier for you.

Define which devices you would like to discover your app in the marketplace. This would enable you to limit the reach of your app to particular Android devices, as specified by you. Visit the Developer Console and proceed to work with these settings.

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Set Up a Google Checkout Account

In case you intend to sell a paid Android app or make money by way of in-app advertising, you first need to set up a Google Checkout Merchant Account. Google includes limited countries on this list, and hence, you first need to ensure that you are allowed to sell paid apps on Google.

Once you establish your app as a free app, the Play store will not permit you to upgrade it to become a paid one. Hence, you need to plan out a long-term monetizing strategy for your app.

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Spruce Up Your App Presentation

If you are ready to submit your app to the Play store, see to it that it looks attractive enough, design a nice icon and gather a few attractive screenshots and videos of your app ​so that users are pulled towards its general appearance. Make sure that you get this step right – remember, the first impression is always the best impression.​

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Market Your Android App

Launch your Android app in style. Issue a press release and invite relevant individuals to cover this event. Contact app review sites and request them to review your app. Visit forums, app bloggers and groups online and speak about your app. Use the power of social media to promote your app.

You can also promote your app on several Android app discovery platforms online. This will help you get more reviews and ratings on your app.

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Offer Support to Users

Make sure that you offer timely help and support to your users. Set up a system whereby you can immediately respond to and interact with users, resolving their issues and doubts at the earliest. Insert an FAQ section to answer the commonest queries and set up a support email account and chat helpline for them. If possible, also add multiple payment options for your users.

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Track Your App Performance

Keep a constant track of your app’s performance, so that you know exactly how well it is doing in the marketplace. Listen to your users’ feedback and see what ways you can improve your app presentation and marketing strategy as well. You can also try a paid social media monitoring tool.

There are two main analytics tools easily available to you, namely, in-app analytics and the app marketplace analytics. While the former monitors your users’ impression of your app, the latter gives you a clear idea of your app’s downloads, reviews and rating, revenue and so on.

In Conclusion

While the above-mentioned steps are no absolute guarantee for success, it is a comprehensive enough list to help you get an initial foothold in the Google Play store, giving you a good chance to ensure the future success of your app in the marketplace.

Make sure that you follow these steps to warrant a much smoother app submission and promotion process in the Google Play store. Wish you all the very best in your venture!