Tinder Adds More Social Experiences to Its App

Get ready for video and nightly events

Tinder introduced a slew of new features on Tuesday to let users interact with potential dates in new ways. 

One of the major updates is the ability to add up to nine 10-second videos to your profile to give people a glimpse of who you are outside of a photo. Tinder also is adding an Explore section—similar to Instagram’s feature—to discover matches who share similar interests, known in the app as Passions. 

Tinder Explore Tab

Tinder

The Explore section also will feature a Hot Takes social experience that will allow people to participate in different activities and talk to others even before matching. In-app events that reside in the Hot Takes section, such as Swipe Night and Vibes, will occur every night from 6 p.m.-midnight local time. 

“A new generation of daters is asking for more from us in the post-COVID world: more ways to show off their authentic selves, more ways to have fun and interact with others virtually, and more control over who they meet on Tinder and how they communicate,” said Jim Lanzone, CEO of Tinder, in the company’s announcement. 

“They also want to date in a less linear fashion, at their own pace, and with the hope that sparks might fly with someone unexpected.”

Tinder seems to be reinventing itself into a social network of sorts instead of a simple dating app with these updates and other recent ones. In-app experiences like last month’s introduction of Vibes allow users to “express their opinions on everything from whether it’s normal to wear socks in bed to what’s happening in pop culture,” according to the company.

Tinder still reigns supreme in terms of the most US users on a dating app at 7.8 million, according to Business of Apps. Bumble is second with 5 million users, and Plenty of Fish comes in at third with 4.2 million users. 

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