TikTok Agrees to Fight Fake Information

The popular video-sharing app joins the EU's Code of Practice on disinformation

You can consume TikTok videos like potato chips but now you'll have more assurances that they're not filled with false or misleading information.

 Lifewire / Ashley Nicole DeLeon

TikTok, the popular short-form video-sharing platform, is now part of the European Union's Code of Practice on Disinformation. It joins Facebook, Twitter, Google, and others.

What's the point? Launched in 2018, the Commission asks social media and technology companies to engage in self-regulation to combat the spread of misinformation, a practice that's become critically important during the spread of the Coronavirus and misinformation about how to treat it.

Follow the money: The commission is particularly interested in how companies can follow ad money for snap economic incentives to publishing fake news and running misleading advertising. It's one way of tackling misleading campaign ads and may impact the role TikTok content plays in the runup to the 2020 U.S. Presidential Election.

What will TikTok do: Initially, the company will do as Google, Facebook and others have been doing: Using the Commission's guidance to create new policies for combating fake info and delivering monthly reports to the commission.

Tackling a real problem: TikTok is full of COVID-19 conspiracy videos that have already racked up thousands of views. TikTok's new commitment to stamping out fake news and misleading info might mean TikTok, which has been signaling its commitment to remove misinformation for months, might get even more aggressive.

Bottom line: Even with support for third-party misinformation guidance, social media companies are, when it comes to fake news, engaged in a losing game of whack-a-mole. This means it's still up to you to view these entertaining videos with skepticism. Just because they're funny, doesn't mean they're true.

Via: TechCrunch

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