Our editors independently research, test, and recommend the best products; you can learn more about our review process here. We may receive commissions on purchases made from our chosen links.
Amazing 4K HDR quality
Smart home control
Stunning glass design
When you think of LG in 2019, you think of OLED, because the South Korean electronics giant is well ahead of everyone else on this technology. OLED is a display technology where each individual pixel receives power to produce a picture, creating perfect black levels, viewing angles, and picture uniformity. LG has invested considerable cash to improve the quality of its panels, and that work shows up most in the LG E9. Using the newest Alpha9 Gen 2 processor, the LG E9 — available in 55-inch or 65-inch varieties — shines in every situation from a premiere in your home theater to a tireless Fortnite marathon with the crew on Xbox.
LG brings all the latest in cinematic technologies to heighten your immersion, including Dolby Vision and Dolby Atmos for perfectly calibrated audio and video to match the director’s vision. It also sports Amazon Alexa and Google Assistant to make it easy to control connected devices and discover new content hands-free. Combine all that with a stunning glass display unlike any other in LG’s lineup, and the LG E9 becomes a TV with remarkable diversity in its secondary role as a smart home hub.
Quality LED panel
Lacks Dolby Vision
No local dimming
If you’re after a quality 4K TV under $500, LG makes one of the best. It’s not OLED, but the LG UM7300 is a well-balanced set. Its LED-LCD IPS display has decent black uniformity despite its lack of local dimming. And though it can’t claim the rich depth of Dolby Vision, it does at least offer HDR10 and HLG, which are both capable of billions of colors. LG uses a quad-core processor to help with tone mapping, noise reduction, and color accuracy among other post-processing tricks that make this TV look better than its price suggests.
A good chunk of that processing power also fuels the webOS interface, which has the latest ThinQ AI features like Google Assistant and Amazon Alexa. You can use the included Magic Remote to speak what you want into existence, whether that’s an episode of Stranger Things or a slight temperature adjustment on your Nest thermostat. The LG UM7300 comes in multiple size options: it bottoms out at 43 inches for a sub-$300 tag and stretches out to 75 inches for just over $1,000.
Rich picture quality
Full webOS TV experience
Affordable by OLED’s standards
For most people, the LG E9 is too much TV for their first significant home theater upgrade. Thankfully, LG’s 4K OLED TVs within a model year typically boast the same qualities. The LG B9 presents a more comfortable proposition. It loses out on the sharp glass design, and the Alpha9 Gen 2 AI processor takes a hike in favor of the Alpha7 Gen 2, but those sacrifices translate into a much cheaper price. And though the processor plays a vital role in the picture quality equation, it’s tough to discern any noticeable difference between the two.
At around $1,300, the LG B9 isn’t at all cheap, but it’s an entry-level ticket to the advantages offered by OLED technology. Those perks include deeper blacks, nigh-impossible viewing angles, vibrant color, and fast pixel response. Adding to the pile, Dolby Vision, Dolby Atmos, and HDMI ARC all contribute to elevating the effectiveness of your home theater. You’ll also enjoy your time with the ThinQ AI-powered webOS platform, which supports all your favorite streaming apps and includes smart voice assistants to help you find the perfect flick for movie night.
Great 4K HDR picture
Low input lag
Gamers are right to be hesitant about one of OLED’s biggest drawbacks, and that’s image retention or burn-in. Those scary terms haunt us from our days with plasma, but you’ll be happy to know that it’s far less an issue than rampant paranoia suggests. LG has spent years perfecting technologies and techniques to mitigate the effects of burn-in, and the LG C9 has all of it. It’d take unimaginable hours of constant static imagery before you see any noticeable degradation.
Furthermore, the LG C9 is the best OLED TV on the market in terms of input lag and motion blur, two very important traits for competitive gamers. It can’t outright beat most LCD sets in that regard, but it comes close enough, and it’s worth sacrificing those extra milliseconds for OLED’s sublime picture quality. You’ll also be future-proofed, as its four HDMI 2.1 ports will come in handy when variable refresh rate becomes a staple of the next console generation.
Robust feature set
Want OLED but need to pinch a few extra pennies? The LG B8 may not be one of the latest models, but it’s still an excellent modern television, and the cheapest readily available LG OLED TV you can buy today. Mind you, $1,100 for the 55-inch model isn’t exactly cheap, but it’s every bit worth the visual fidelity that’ll grace your movies, shows, and video games.
The LG B8 uses the Alpha7 processor for AI-enhanced post-processing, giving you improved sharpness, color, brightness, and contrast enhancements applied on a scene-by-scene basis. And while the Alpha7 Gen 2 processor is even better at those tasks and has the added bonus of gradient-smoothing algorithms, the Alpha7 still holds its own. And you get most of the same features that newer LG OLED owners are enjoying, including built-in Google Assistant and Alexa integration with compatible devices. We also can’t forget about the virtues of Dolby Vision and Dolby Atmos for true cinematic flair.
Stunning wallpaper design
Quality soundbar included
Great OLED performance
Requires wall mount
One of LG’s most premium sets, the LG W9 is not for your average living room. The "W" stands for "Wallpaper," and that’s exactly what this impossibly thin TV looks like when mounted. LG achieved the design by attaching a full-sized Dolby Atmos soundbar that also houses the processing components responsible for sending the picture information to the display.
The W9 uses LG’s Alpha9 Gen 2 processor, which supports 4K HDR playback at 120 frames per second. There is very little content out that requires those capabilities, but you’ll be glad to have it when the time comes. The Alpha9 also has AI smarts working into the vivid quality OLED can achieve, with a glutton of image and audio processing engines working to produce what many consider the richest, most detailed picture quality available. The LG W9 commands a price tag out of reach for most — especially if you’re going for the 77-inch model — but there’s nothing out there like it. That’s worth its weight in gold to some people.
Great IPS Nano Cell panel
Fun webOS user experience
Relatively affordable at biggest size
It’s not OLED
Some people subscribe to the ancient adage that bigger is better, and that’s awesome. If you have a large wall to cover, LG’s SM9000 will eat up a ton of white space. You can get it as high as 86 inches, and yes, there’s an appropriately inflated price tag. The LG SM9000 is one of LG’s first Nano Cell TVs, an LED-LCD technology using IPS panels. The thing about IPS is that while viewing angles are better, colors become increasingly washed out the further you go.
LG’s technique brings back a lot of color definition, claiming zero picture degradation at up to 60 degrees off-center. The company’s Apha7 Gen 2 processor applies its AI abilities to tighten things up in post-processing with scene-by-scene optimization of contrast and brightness. There’s also full-array local dimming for better black levels. Beyond all that, the SM9000 is just as fun as any LG TV, with Dolby Vision, Dolby Atmos, and the webOS platform.
You also have the Magic Remote to use with two popular virtual assistants which allow you to search for content and control your smart home using the power of your voice.
Courtesy of ABT
Amazing picture quality
This last option is for those who make money faster than they can spend. The LG Z9 is both the world’s first 8K OLED TV and the biggest OLED TV you can buy to date. The realm of 8K content right now is barren, and we wouldn’t recommend buying one if you expect to watch all the latest blockbusters in such rich detail. But whenever that content arrives, expect the LG Z9 to show it off best. LG also wants you to know that its TV meets ICDM standards for 8K displays. This organization uses a metric called Contrast Modulation to judge a TV’s ability to present an accurate 8K picture.
Some TVs miss the mark on thresholds for images (25 percent) and text (50 percent) even with the required amount of pixels (7,680 x 4,320). The LG Z9 hits 90 percent for both, so you’re getting "real" 8K here. That comes with all the other advantages of going with LG, including an AI-powered Alpha9 Gen 2 processor, Dolby Vision, and Dolby Atmos, webOS with voice control through Google Assistant and Amazon Alexa, tons of apps, and all the mesmerizing qualities of OLED at scale.