Susan Gunelius



Western Governors University

Fairfield University




Company Info


  • A marketing communications specialist who writes about branding through blogs.
  • Published author, speaker, and marketing and branding expert​.
  • President and CEO of KeySplash Creative, Inc., a marketing communications company.


Susan Gunelius is a former writer for Lifewire, where she wrote for more than seven years on the topic of blogging. She owns an award-winning blog,  Women on Business, and she regularly writes about marketing, branding, and social media for and Her marketing-related articles appear on a wide variety of websites including as,, and many more.

Gunelius spent more than a decade directing marketing programs for some of the largest companies in the world, including divisions of AT&T and HSBC. She speaks about marketing at events around the world and has authored more than a dozen books, published through leading publishers, about marketing, branding, copywriting, blogging, and related topics.


Gunelius is a prolific author and has published more than a dozen books including:


Gunelius holds an MBA in Management and Strategy from Western Governors University in Salt Lake City, Utah. She earned a B.S. in Marketing from Fairfield University in Fairfield, Connecticut.

Lifewire and Dotdash

Lifewire is a Top 10 technology information website, as rated by comScore, a leading internet measurement company. We reach more than 10 million readers per month with our trusted, clear, and actionable answers to your most pressing technology questions.

Dotdash's vibrant brands help over 100 million users each month find answers, solve problems, and get inspired. Dotdash is among the largest and fastest growing publishers online, and has won over 80 awards in the last year alone, including Digiday's 2020 Publisher of the Year. Dotdash brands include Verywell, Investopedia, The Balance, The Spruce, Simply Recipes, Serious Eats, Byrdie, Brides, MyDomaine, Lifewire, TripSavvy,, TreeHugger and Thoughtco.

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