Susan Gunelius



Western Governors University

Fairfield University




Company Info


  • A marketing communications specialist who writes about branding through blogs.
  • Published author, speaker, and marketing and branding expert​.
  • President and CEO of KeySplash Creative, Inc., a marketing communications company.


Susan Gunelius is a former writer for Lifewire, where she wrote for more than seven years on the topic of blogging. She owns an award-winning blog,  Women on Business, and she regularly writes about marketing, branding, and social media for and Her marketing-related articles appear on a wide variety of websites including as,, and many more.

Gunelius spent more than a decade directing marketing programs for some of the largest companies in the world, including divisions of AT&T and HSBC. She speaks about marketing at events around the world and has authored more than a dozen books, published through leading publishers, about marketing, branding, copywriting, blogging, and related topics.


Gunelius is a prolific author and has published more than a dozen books including:


Gunelius holds an MBA in Management and Strategy from Western Governors University in Salt Lake City, Utah. She earned a B.S. in Marketing from Fairfield University in Fairfield, Connecticut.

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