How to Stream the Rose Bowl Parade (2023)

Start the new year with fun floats and fabulous performances

By
Molly McLaughlin
Molly McLaughlin
Molly McLaughlin
Senior Editor & Content Strategist
Molly K. McLaughlin has been a technology editor and writer for over a dozen years. She runs product reviews for Lifewire, overseeing the process from hands-on testing to publishing.
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Updated on January 14, 2022
Reviewed by
Michael Barton Heine Jr
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Reviewed by Michael Barton Heine Jr
Michael Heine is a CompTIA-certified writer, editor, and Network Engineer with 25+ years' experience working in the television, defense, ISP, telecommunications, and education industries.
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You can watch the Rose Bowl Parade (Tournament of Roses) for free if you have an antenna or a cable subscription. Cord-cutters can watch the live stream from a computer, tablet, smartphone, or television with a compatible streaming device and any service that offers live TV.

Event Details

Date: January 1, 2023

Time: 8 a.m. PT; 7 a.m. PT on Univision

Location: Pasadena, CA

Channel: KTLA-5, NBC, ABC, Hallmark Channel, RFD TV, and Univision

Stream it on: ABC.com, NBC.com, hallmarkchannel.com, and Univision.com, plus the channels' associated apps, except for Hallmark; DirectTV Stream, Hulu + Live TV, Peacock, Sling TV, or YouTube TV

How to Stream the Rose Bowl Parade on ABC, NBC, Hallmark Channel, and Univision

ABC, NBC, Hallmark Channel, and Univision share the rights to air the Rose Bowl Parade, but cord-cutters have many options to stream the parade online.

Channel Websites

If you're on your computer or laptop, you can stream the Rose Bowl Parade on ABC.com, NBC.com, hallmarkchannel.com, and Univision.com.

To stream the parade on any of these websites, open a browser and go to the site. Look for a Live TV link (En Vivo on Univision). Verify your satellite or cable subscription if prompted.

Channel Apps

If you have a cable or satellite subscription, you can also stream the Rose Bowl Parade to your phone or tablet with the ABC, NBC, or Univision app, all of which are available for Android and iOS.

Once you download the app of your choice, you'll need to provide your cable or satellite credentials before watching the live stream.

Other Ways to Live Stream the Rose Bowl Parade

The Rose Parade also airs on RFD TV (Rural America's Most Important Network) and around the world. You can catch live telecasts in Armenia, the Caribbean, Latin America, and on American Forces Network.

You can also live-stream the Rose Bowl Parade through some popular streaming services, most of which have a free trial.

DirecTV Stream

DirecTV Stream (formerly AT&T TV Now) provides NBC, ABC, CBS, Fox, and many others in most areas.

Hulu + Live TV

Hulu + Live TV includes live television from ABC and NBC and many other channels in most areas. It has a 30-day free trial.

Peacock

Peacock, NBC's streaming service is available for free with ads. It offers live sports, so it's likely to air the parade.

Sling TV

Sling TV offers NBC, but only in a limited number of markets. A free trial is available.

YouTube TV

YouTube TV, Google's live television streaming service offers ABC, NBC, and many other network channels in most areas. They offer a free trial as well.

Live streaming television is only available from these providers in participating markets. Make sure to check availability in your area well in advance of the parade.

If the Official Live Stream Isn't Available

If you live in an area where you can't access live streams on NBC, ABC, Hallmark Channel, or Univision, then there's no official way to stream the Rose Bowl Parade. If you have an antenna, you can try to catch a local signal that way.

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