Spotify Launches COVID-19 Music Relief Project

Streaming service hopes to support artists during COVID-19 Pandemic

Why This Matters:

Spotify’s efforts to support the artists who fill its playlists could be a model for other streaming services.

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Spotify is trying to support the artists who, with their music, support us. On Wednesday, the company announced a new COVID-19 Music Relief project to support the global music community. A company blog post detailed this and other efforts Spotify is taking to help combat the virus.

They need our help: Music is one of the many ways people distract and soothe themselves during COVID-19 self-isolation (perhaps you’ve heard of the COVID-19 Quarantine Party), but many musicians are now cut off from sources of revenue, like playing in clubs and concert halls, and gathering with other musicians to make new music.

A team effort: The streaming platform is partnering with Music Cares, Help Musicians, and the PRS Foundation. It plans to donate directly to the organizations but will also match individual donations, up to $10 million, made through its new Relief page.

Information is power: Like many other online entities, Spotify is also offering a COVID-19 information hub. Instead of text, Spotify’s is filled with a collection of COVID-19-related podcasts from CNN, NPR, and others.

Bottom Line: Music is an important part of our “how to stay sane while isolated” strategy and supporting those who make the music on streaming platforms like Spotify could help ensure they can keep making new music in the future.

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