The 10 Best Social Media Management Applications

Use these tools to promote content and manage engagement

Group of young people in an office talking about social media management.

Social media management apps have the power to help you take your social web presence and activity to a whole new level. They'll also save you a ton of time and energy you'd have to spend trying to do everything manually.

The best social media apps offer a range of solutions that can help you easily organize multiple accounts and share information across several social networks without ever needing to post anything separately to your accounts directly from the web. Although many of the features, layouts, and intuitiveness differ across each app, they all get the job done when you choose the right one that matches your current social presence and marketing strategy.

Here are a few of the most popular social media management tools available today. Use them for personal reasons, for your blog, for your small business or for your large brand.

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Screenshots of the Hootsuite iPhone app

What We Like

  • Useful analytic tools for social media marketing.

  • Reliable at identifying influencers.

What We Don't Like

  • Most helpful features come at a cost.

  • Curating content for publication across platforms can be cumbersome.

Hootsuite is arguably the most popular social media management app out there. It's very well known for supporting lots of different platforms while offering a wide range of settings and dynamic features.

You can monitor and post to several popular networks including both Facebook personal profiles and business pages, Twitter, LinkedIn, and others. And with its built-in custom analytics system, the ability to monitor selected keywords plus the option to conveniently schedule posts whenever you want (and do this all for free), HootSuite sets the bar high for competing social media management tools. Pro and enterprise plans are also available.

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Screenshots of the Buffer iPhone app

What We Like

  • Flexible pricing plans.

  • Integrates with news aggregator tools like Feedly.

What We Don't Like

  • Free version doesn't connect to Pinterest or LinkedIn.

  • Content feed lacks a search feature.

Buffer helps you plan out a schedule to optimize your social updates by scheduling them and spreading them out to publish throughout the day. You can use it with Facebook, Google+, LinkedIn, Twitter, Pinterest, and Instagram.

The dashboard is super simple to use, giving you full customization of your posting schedule and the ability to view your analytics. Using the Buffer mobile app and the web browser extension makes it easier than ever to quickly add web page links (including title and images) to your Buffer schedule. You can upgrade for more posting privileges and social accounts to manage.

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Screenshots of the TweetDeck iPhone app

What We Like

  • Twitter users don't need to create a separate account.

  • Surprisingly powerful for a free tool.

What We Don't Like

  • Limited customization with no options for creating user groups.

  • Takes time and patience to set up.

TweetDeck is another popular web app used for managing Twitter. This popular platform used to support other social networks as well, but once it was acquired by Twitter, it stripped all that away and made it specifically for managing Twitter accounts.

TweetDeck is totally free and perfect for those who need to manage multiple accounts, follow specific hashtags, reply to lots of other users and see exactly what's being tweeted in real time. You can organize everything you need in separate columns so you can see all of it on one screen. Keep in mind that TweetDeck is meant for the desktop web only.

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Screenshot of the SocialOomph website

What We Like

  • You can queue content to re-post automatically on a recurring basis.

  • Comes with extensive help documentation.

What We Don't Like

  • No mobile application.

  • Clunky interface.

SocialOomph can help you manage your Twitter accounts for free — plus Pinterest, LinkedIn, Tumblr, RSS feeds and more if you upgrade. Schedule your tweets, track keywords, promote your profiles, shorten URLs, purge your direct message inbox, and create an unlimited number of profile accounts completely free of charge.

A free account gets lots of great features that aren't terribly limited, but a premium account will get you more — including follow-backs, automated DMs, quality users worth following and more. Premium members are billed every two weeks rather than monthly.

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Screenshots of the IFTTT iPhone app

What We Like

  • Has an easy to use mobile app for iOS and Android.

  • Integrates with many apps, services and smart devices.

What We Don't Like

  • Better for personal rather than professional use.

  • Automatically adds hashtags to all posts.

IFTTT stands for If This Then That. It's a tool that actually lets you build your very own automated actions, called "recipes," so that you don't have to do them yourself. For example, if you want all of your Instagram photos automatically saved to a public folder of your Dropbox account, you can do that by building a recipe with IFTTT so you never have do it manually.

There's no limit to the number of recipes you can build, and it works with almost any popular social website. You can find out ​how start making your own IFTTT recipe with this tutorial.

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Screenshot of the Spredfast website

What We Like

  • Excellent customer service.

  • Ideal for groups of people working on social media campaigns.

What We Don't Like

  • No way to save customized settings preferences.

  • Twitter content is often delayed by a few minutes.

For the social media strategist who's crazy about measuring analytics, SpredFast is the tool that excels at data feature integration. Manage and measure data gathered from all sorts of social platforms to see how many people you are reaching and whether or not your target audience is appropriately engaging with your content. The data is presented in formatted graphs, which you can use to compare and benchmark campaigns against other strategies.

As you might've guessed, SpredFast is for more than just the average blogger or small business dabbling in some light social media promotion. You have to request a demo before you can start using it.

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Screenshot of the social flow website

What We Like

  • Tells you which posts are most popular in real time.

  • Predictive scoring gives you an idea how content might perform before you post it.

What We Don't Like

  • Automation features could be better.

  • Toggling between accounts is more difficult than in should be.

Like SpredFast, SocialFlow takes a data-driven approach to social media with tools that let you publish according to when your users are most active, launch goal-based advertisement campaigns and more. This is the type of app you want if you really need to make sense of your social activity.

This is another one that involves requesting a demo before you can sign right up and get going on your next social media marketing campaign. It's typically meant to be used by larger organizations that have big audiences and lots of engagement happening.

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Sprout Social

Screenshots of the Sprout Social iPhone app

What We Like

  • The smart inbox puts your notifications, mentions, and messages in one feed.

  • Mobile app includes push notifications.

What We Don't Like

  • Mobile app doesn't include analytics.

  • Expensive compared to the alternatives.

Sprout Social is another app for serious social media marketers. In addition to being able to easily publish to a variety of social platforms, this tool was built for providing excellent customer service via social media and looking for hidden engagement opportunities.

There's a free trial, but after that's up, be prepared to pay a minimum of $60 per month to keep using all of Sprout Social's advanced features. Enterprise and agency solutions are perfect for customizing your social media marketing needs to fit your business and is completely scalable.

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Screenshots of the EveryPost iPhone app

What We Like

  • Allows you to set permissions for different users.

  • Flexible pricing plans.

What We Don't Like

  • Limited compatibility with Instagram.

  • Occasionally sluggish UI.

It's not secret that the social web thrives on visual content nowadays, and that's exactly what you can use Everypost for. This tool allows you to share multimedia content across Facebook, Twitter, Google+, LinkedIn, Pinterest and Tumblr.

Customize your posts, schedule them for publishing later, collaborate with other team members and get access to all your social analytics. A free account gets you a very limited offering of just the basic features with tight restrictions, but there are four more premium account types that are affordable for any small or large social marketing strategy.

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Screenshots of the Tailwind iPhone app

What We Like

  • Includes useful browser extensions for Chrome, Safari, and Firefox.

  • Gives you suggestions for improving your Pinterest account.

What We Don't Like

  • No mobile support.

  • Not as useful for posting on Facebook and Twitter.

Like Everypost, Tailwind is focused on visual social content — particularly Pinterest and Instagram. For Pinterest, you can use this tool to schedule posts, find trends through insights, monitor your brand, launch contests or promotions and get access to analytics and reporting.

For Instagram, you can take advantage of the Instagram "listening" feature, schedule posts, monitor hashtags, manage your audience, manage user-generated content and also get access to analytics and reporting. There are plans for everyone from bloggers and small businesses to agencies and enterprises.