Should You Write for Another Blog or Go It Alone?

The Pros and Cons Revealed

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The decision to write for another person's blog as a paid blogger versus going it alone as an independent blogger can be a difficult one. There are pros and cons to both paths, and each individual blogger needs to evaluate those issues to determine the best choice.

One of the biggest issues related to choosing between writing for another blog and going it alone is related to money. When you write for another person's blog, you might benefit from higher traffic levels on that blog immediately, which equates to more exposure for you.

If you're paid to write for the other blog, then you will immediately generate an income from your efforts. However, by investing all of your time into another person's blog, you'll be out of luck if the owner of the blog decides to shut it down or sell it one day. If you had spent that time building your own blog, you'd be in the driver's seat.

Following are some factors to consider when choosing between writing for another blog or investing that time into building your own blog.

Pros of Writing for Another Blog

Established blogs offer the following benefits to bloggers:

  • Consistent income: Established blogs typically pay bloggers a monthly fee or fee per post plus a portion of ad revenues based on the number of page views the blog gets each month. Of course, this can vary from one blog to another, so it's important to do your homework to make sure the blog you're considering writing for offers a pay structure that meets your needs. A stable income is very attractive to some bloggers.
  • An increased online presence: Established blogs have the ability to drive traffic to your content quickly. That traffic can help you develop a strong online presence much more quickly than you'd be likely to achieve on your own.
  • Establishing the blogger as an expert: By writing for an established blog that already has an audience, the quality of the content you publish on that blog will quickly build your brand image as an expert in your field. It's unlikely you could establish your reputation as an expert as quickly on your own.
  • Being part of a larger community: Established blogs offer bloggers the opportunity to be part of a larger online community of like-minded individuals. The opportunities for learning and networking are vast.

Cons of Writing for Another Blog

Writing for blogs owned by other people rather than focusing on growing your own blog can be viewed negatively based on the following factors:

  • Low pay: Many blogs offer low pay rates to bloggers. Incentives are sometimes provided based on monthly page views. If you decide to write for another person's blog, be sure to weigh the pay rate vs. the benefits the opportunity gives you.
  • Big time commitment: Professional blogging requires a massive time commitment. You might be required to promote your blog posts to generate traffic and income, and you might have monthly requirements to meet in terms of post length, number of posts written, and more.
  • Your work may be edited: Some blogs employ editors who can make changes to your writing. Often the blogger may disagree with those changes. This could be an issue for a blogger who uses their content as a platform for other jobs.
  • Negative attacks: Writing for an established blog can boost traffic to your content very quickly. With more traffic comes a greater potential for readers to negatively attack you through derogatory or offensive comments. Additionally, a different type of attack could come in the form of your content being copied and used without permission on other websites.

    Resolution

    Should you write for another blog or focus on growing your own blog? That decision is up to each individual blogger. First, determine your long term goals for your blog. Then review the pros and cons of writing for someone else.

    Remember, while writing for another blog can bring a steady income and more traffic, you'll have to give up a large portion of control. Think about your monetary goals as well as your non-monetary goals for your blog before you decide which path to pursue.