The 7 Most Popular Online Shopping Sites

Shop for deals in your pajamas, on the go, or in the wee hours

Shopping online can be relaxing and fun.
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Most people enjoy the convenience of shopping online immensely. You don't have to get dressed up and get out of the house, and you can do it at any time. Plus, you can take advantage of sales, bargains, and discounts from your favorite brick-and-mortar stores as well as stores that exist solely on the Internet. With so many kinds of shopping portals available, you're sure to find a few you enjoy. Here's a look at the seven most popular shopping sites on the web to consider.

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Amazon home page

What We Like

  • Dependable delivery and customer service.

  • Prime members qualify for free shipping and other perks.

What We Don't Like

  • The mobile website is especially tedious to navigate.

  • No bidding system for online sellers.

With millions of offerings to choose from, Amazon has evolved from a small bookstore to a mammoth internet presence. The company not only brings you millions of items from its own warehouses but also from sellers all over the world who can upload their own wares for sale.

That makes it possible for the shopper to compare prices at a glance from a host of stores and individual sellers. Amazon also has made it even easier to shop for things you purchase often using the Dash button.

Amazon is the giant of online shopping; more people shop here than at any other online shopping site. Don't just go straight to Amazon to shop, though. Go through a rewards site to be sure you're taking advantage of cash-back offers from Amazon.

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eBay home page

What We Like

  • Find some obscure items for cheap.

  • Great avenue for getting rid of unwanted stuff.

What We Don't Like

  • Delivery times depend on the reliability of the seller.

  • Selling items can be a time consuming process.

Originally started to supplement a Pez collection, eBay has grown into the world's largest online auction site. You can find pretty much anything here. You yourself can become an eBay seller, too, which can be a nice source of additional income (plus you can get rid of your extra junk). eBay offers a wide variety of categories ranging from appliances to video games.

eBay also offers seasonal gift guides, how-to videos, and a Deal of the Day. You can use a variety of filters such as brand, price, size, color, features, and consumer ratings and reviews to sift through your search results. If you're looking for something collectible, this is the first spot to check. You'll also find new items, too. All in all, eBay's reputation as a great bargain-shopping destination ensures its consistently high ranking among shopping sites.

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Etsy home page

What We Like

  • Find figurative and literal gems not seen anywhere else.

  • Saves artists the hassle of creating their own websites.

What We Don't Like

  • Customer service can be hard to get a hold of.

  • Takes a hefty cut of sellers' profits.

Etsy is a global marketplace that offers goods from incredibly talented artisans around the world. Anything from homemade soap to crystal necklaces to caramel apples can be found here, and you often can find some good deals, too. You won't find the latest blockbuster movie here, but you can certainly find innovative crafts made by people in their homes that you can purchase to express your inner geek/fan/artist.

Etsy is also a great way for people who craft marketable items to make a little money on the side; setting up your own storefront on Etsy is easy and provides a lot of potential exposure. 

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Google Shopping Search

Google Shopping Search home page

What We Like

  • Perfect for quickly comparing prices across the entire crawlable web.

  • Extensive search filters tailored to individual products.

What We Don't Like

  • Search rankings are determined by advertising dollars rather than your specific query.

  • Paying for a premium Google listing isn't an ideal way for small retailers to make money.

One of the most overlooked and quite powerful ways to find a good deal is simply to Google it. Google's shopping search capabilities are a great resource. Just type in anything you are trying to find, and Google will bring up a raft of search results, complete with price comparisons. You can even filter the results by availability in your area. This is a quick and easy way to find items near to you and nail down price comparisons between multiple shopping sites and stores quickly and easily. 

Google's product search listings are mammoth; in fact, just one simple search for a GPS system literally brought back around 1,500 different results. You can filter this overload of information by price, brand, category, store, and more.

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Overstock home page

What We Like

  • Runs regular promotions and sales around holidays.

  • Club O members are entitled to price match guarantees.

What We Don't Like

  • Customer service receives mixed reviews.

  • Extend warranties come with a lot of exceptions.

Ever wondered what stores do with the stuff they over-order? is one answer to that question. This site—mostly centered on home goods and women's apparel—gives you commonly used searches right on the front page (women's shoes, video games, etc.) right next to the hottest sellers. You can also sort results by price, cost of shipping, and brand.

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Zappos home page

What We Like

  • Customer service responds rapidly and reliably.

  • Free returns on items you decide you don't want.

What We Don't Like

  • Sometimes products arrive in generic boxes rather than their original packages.

  • Selection is mostly limited to apparel.

Zappos originally started with just shoes and then just kept expanding; the site now offers all sorts of items—anything from women's apparel to kids' clothing to specialty shops. Zappos is known in the online shopping industry for its exemplary customer service, with many customer-submitted stories of Zappos' employees going above and beyond to make sure their experiences are good. Comparison shopping opportunities about here, too.

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The Wish site logo.

Wish / All Rights Reserved

What We Like

  • Set up custom notifications for certain products and deals.

  • Direct shipping from China allows for unbelievably low prices.

What We Don't Like

  • Deliveries don't always arrive promptly.

  • Wishlists display the user's first and last name.

If you prefer to use an app to find great shopping deals, ​you might find the Wish app helpful. With many deals on interesting finds, it's easy to spend time enjoying the experience.