The Best Online Shopping Websites

Amazon is the best pick overall

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Overhead View Of Young Woman Doing Online Shopping With Laptop

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The ease of perusing endless retailers, avoiding crowds, and clicking "add to cart" in your comfy clothes has become the dream shopping experience. A quick search will list more shopping websites than you can count, but which online stores are actually the best?

Convenience is one of the best benefits of online shopping, and that's exactly what you'll find with these popular stores. Here are our picks for the best online shopping websites for every type of product.

Expert Tip

Looking for shopping sites that specialize in groceries? See our list of the best online grocery shopping websites.

Best Online Shopping Websites of 2023

Best Overall: Amazon

Amazon Warehouse page

Macy's

Key Specs

  • Item Categories: Clothing, Books, Movies, Music, Electronics, Computers, Home, Pets, Food, Beauty and Personal Care, Kids, Sports, Outdoors, Automotive, and more
  • Membership Required: Optional for benefits
  • Shipping: Free one-day or two-day shipping with membership

Why We Chose It

Amazon is the largest online retailer, offering free shipping and discounts with a membership. The company's service is dependable, returns are easy, and many items can be auto-purchased on a recurring schedule.

Pros & Cons

Pros
  • Dependable delivery and customer service

  • Prime members qualify for free shipping and other perks

  • Frequent deals

Cons
  • The mobile website is especially tedious to navigate

  • No bidding system for online sellers

Overview

With millions of offerings to choose from, Amazon has evolved from a small bookstore to a mammoth internet presence. The company not only brings you millions of items from its own warehouses but also from sellers all over the world who can upload their own wares for sale.

That makes it possible for you to compare prices at a glance from a host of stores and individual sellers. Amazon also has made it even easier to shop for things you purchase often using the Dash button.

Amazon is the giant of online shopping; more people shop here than at any other online shopping site. You can even get free stuff with the right tips and tricks. By joining Amazon Prime, you'll get free one- or two-day shipping on thousands of items and extra discounts.

Best for Online Bidding: eBay

eBay Toys and Hobbies page

eBay

Key Specs

  • Item Categories: Motor, electronics, collectibles and art, clothing and accessories, business and industrial, home and garden, sporting goods, jewelry and watches, and more
  • Membership Required: No
  • Shipping: Free or calculated at checkout

Why We Chose It

eBay is a longstanding online retailer that allows sellers to auction their items, which include a very large number of categories. Buyers can bid on items to get a lower price or opt to "Buy It Now" for a set amount of money to instantly purchase their favorite products.

Pros & Cons

Pros
  • Find some obscure items for cheap

  • Great avenue for getting rid of unwanted stuff

Cons
  • Delivery times depend on the reliability of the seller

  • Selling items can be a time-consuming process

Overview

eBay has grown into the world's largest online auction site. You can find just about every category of products here, and you can also become an eBay seller to auction your unwanted items.

If you're looking for a collectible, this is the first site to check, but you'll also find brand-new items. eBay offers a wide variety of categories ranging from appliances to video games. They also have seasonal gift guides and a Daily Deals page.

You can use a variety of filters such as brand, price, size, color, features, and consumer ratings and reviews to sift through your search results. Plus, the advanced search capabilities on eBay make it easy to locate items with free shipping, new or used products, and "Buy It Now" items versus those being auctioned off.

All in all, eBay's reputation as a great bargain destination ensures its consistently high ranking among shopping sites.

Best for Handmade Goods: Etsy

Etsy wall decor page

Etsy

Key Specs

  • Item Categories: Jewelry and accessories, clothing and shoes, home and living, wedding and party, toys and entertainment, art and collectibles, and craft supplies
  • Membership Required: No
  • Shipping: Free or calculated at checkout

Why We Chose It

Etsy is an online marketplace for handmade, unique products that often can't be purchased anywhere else. This site is great for personalized gifts and one-of-a-kind items.

Pros & Cons

Pros
  • Find figurative and literal gems not seen anywhere else

  • Saves artists the hassle of creating their own websites

Cons
  • Customer service can be hard to get a hold of

  • Takes a hefty cut of sellers' profits

Overview

Etsy is a global marketplace that offers goods from incredibly talented artisans around the world. Anything from homemade soap to crystal necklaces and caramel apples can be found here, and great deals are often available.

You won't find popular brand-name products on Etsy, but you can certainly find innovative crafts homemade by small businesses that you can purchase for a unique touch.

Etsy is also a great way for people who craft marketable items to make a little money on the side; setting up your own storefront on Etsy is easy and provides a lot of potential exposure.

Best for Comparing Sellers: Google Shopping

Google Shopping TVs and entertainment page

Google Shopping

Key Specs

  • Item Categories: Electronics, home decor, kitchen and dining, toys, crafts and hobbies, kitchen appliances, automotive, sporting and outdoors, clothing, jewelry, business and industrial, and more
  • Membership Required: No
  • Shipping: Free or calculated at checkout

Why We Chose It

Google shopping pulls results from across the web to let users compare items from various sellers with advanced filtering tools.

Pros & Cons

Pros
  • Perfect for quickly comparing prices across the entire crawlable web

  • Extensive search filters tailored to individual products

  • Track price changes to get the best deal

Cons
  • Search rankings are determined by advertising dollars rather than your specific query

  • Paying for a premium Google listing isn't an ideal way for small retailers to make money

Overview

One of the most overlooked and quite powerful ways to shop at multiple popular stores at once is via Google Shopping. Start a simple search for your item and Google will show results from dozens of stores.

You can filter the results by category, store, price, brand, type, features, and shipping. Specific search criteria is available based on the product you search for.

Google Shopping is also helpful if you want to see only the products that are available near your location. Some items can be bought directly from Google, and they might support "Quick Checkout" for speedy purchases.

Best for Home Goods: Overstock.com

Overstock shopping website

Key Specs

  • Item Categories: Furniture, rugs, decor, bedding, home improvement, kitchen, outdoor, lighting, kids and baby, appliances, and more
  • Membership Required: Optional for benefits
  • Shipping: Free or calculated at checkout

Why We Chose It

Overstock is one of the most popular online shopping websites for home goods, offering a variety of categories filled with discounted products from large and small retailers.

Pros & Cons

Pros
  • Runs regular promotions and sales around holidays

  • Unique ways to browse for products

  • Club O members are entitled to price match guarantees and other deals

Cons
  • Customer service receives mixed reviews

  • Extended warranties come with lots of exceptions

Overview

Ever wondered what stores do with the stuff they over-order? Overstock.com is one answer to that question.

This online shopping site holds tons of items in categories like furniture, home improvement, outdoor, rugs, apparel, kitchen, and many other departments. Visit the home page to see featured sales, top deals, and unique ways to shop (such as by room or style).

Once you're viewing all the items from your search, there are tons of relevant filtering options. For example, if you're looking for kitchen and dining room tables, you can filter them by price, shape, seating number, materials, color, base type, brand, finish, features, discount percentage, rating, and more.

Overstock's rewards program, Club O, also offers benefits like bonus rewards, friend referrals, price match guarantees, free returns, and 5 percent back on every Overstock purchase.

Best for Clothes and Shoes: Zappos

Zappos womens clothing page

Key Specs

  • Item Categories: Shoes, boots, clothing, bags and handbags, jewelry and accessories, home, toys and games, kids, and more
  • Membership Required: Optional for benefits
  • Shipping: Free shipping on all orders

Why We Chose It

Zappos offers free shipping and returns on all orders across its categories of shoes, accessories, apparel, and more. The company is known for its high-quality customer service and easy online shopping experience.

Pros & Cons

Pros
  • Customer service responds rapidly and reliably

  • Free returns on items you decide you don't want

Cons
  • Sometimes products arrive in generic boxes rather than their original packages

  • Selection is mostly limited to apparel

Overview

Zappos originally started with just shoes, but it's since expanded to offer all sorts of items from shoes and boots to clothing, bags, jewelry and accessories, home, toys and games, kids' products, and more.

There's also a page dedicated to Zappos Adaptive, which includes shoes, clothes, and other items built with a specific function in mind to make using them easier. There are easy on/off shoes, slip-ons, pull-on pants, magnetic jackets, medical wear, and more.

The Zappos online store is known in the shopping industry for its exemplary customer service, with many customer-submitted stories of employees going above and beyond to make their experiences great. If you choose to become a Zappos VIP, the company offers rewards like upcoming sales, free expedited shipping on all orders, and points redeemable for purchases.

Best for Cheap Items: Wish

Wish popular products

Key Specs

  • Item Categories: Pet accessoires, gadgets, tools, health and beauty, home and garden, art and craft supplies, toys and hobbies, sports and outdoor gear, automotive accessories, and more
  • Membership Required: No
  • Shipping: Free or calculated at checkout

Why We Chose It

Wish is known for its especially low prices on thousands of items thanks to its direct shipping from China, however, many customers report receiving the wrong items. This online retailer is best for small accessories and affordable products of varied quality.

Pros & Cons

Pros
  • Direct shipping from China allows for unbelievably low prices

  • Set up custom notifications for certain products and deals

Cons
  • Deliveries don't always arrive promptly

  • Has been known to deliver the wrong item

Overview

Known by many as a cheap online shopping website, Wish is the place to go if you're looking for extraordinary deals and interesting finds. If you can deal with the occasional long waits to get your item, the deals might be worth it.

Some of the categories you can browse through include toys and hobbies, gadgets, fashion, shoes, pet accessories, tools, home and garden, and automotive accessories.

Blitz Buy is a section of this online shopping website where you can spin a wheel to get money off your purchase. Also, be sure to see the Express page for items that ship faster than the rest. Due to its cheap prices, you'll quickly find that Wish is an online shopping website that's easy to spend loads of time on.

Best for Designer Products: Nordstrom

Nordstrom

Nordstrom

Key Specs

  • Item Categories: Clothing and accessories, home, beauty, designer products, jewelry, shoes, activewear, luggage, and more
  • Membership Required: Optional for benefits
  • Shipping: Free on most orders

Why We Chose It

Nordstrom is a great source for clothing, shoes, handbags, jewelry, and designer products. Even with high-quality goods, Nordstrom keeps prices reasonable with its discount division, Nordstrom Rack.

Pros & Cons

Pros
  • Offers designer products like clothing, jewelry, and handbags

  • Discount division for more affordable items

  • Free shipping on most orders

Cons
  • Mostly focused on clothing and accessories

  • Regular store prices can be expensive

Overview

Nordstrom is a great online shopping website for all things fashion, including categories for women, men, kids, and young adults. With a mix of affordable finds and designer brands, this longstanding retailer is known for selling quality goods.

In addition to Nordstrom's large line of clothing—including categories like shoes, designer clothing, activewear, handbags, weddings, and jewelry—the company also sells a wide range of beauty and home products. Buyers can search for thousands of items like makeup, fragrances and colognes, bath products, home decor, bedding, kitchen goods, and more.

For a more affordable shopping experience, customers can also check out the company's clearance division, Nordstrom Rack. Many products and clothing goods can be found here for 30 to 70 percent off their original prices. Joining the Nordy Club, Nordstrom's reward program, also offers exclusive benefits and perks.

Best Department Store: Macy's

Macy's

Macy's

Key Specs

  • Item Categories: Clothing, shoes, accessories, jewelry and watches, kids' products, beauty, home goods, handbags, furniture, toys, and more
  • Membership Required: Optional for benefits
  • Shipping: Free or calculated at checkout

Why We Chose It

When it comes to department stores, Macy's is known nationwide. The store's website for online shopping is filled with great deals, categories of items, and member benefits for those who sign up.

Pros & Cons

Pros
  • Variety of clothing, accessories, and home goods categories to choose from

  • Reasonable prices on many items

  • In-store locations nationwide for fast returns and exchanges

Cons
  • Many discounts are limited to members

  • Free shipping is only offered on specific items or during sales

Overview

Macy's is a well-known department store that has maintained its high-end reputation for more than 100 years. With a great selection of products and categories to choose from, users can search for casual, luxury, and designer brands.

Choose from categories like clothing, shoes, accessories, jewelry and watches, kids' products, beauty, home goods, handbags, furniture, toys, and more. Additionally, customers can join Macy's star rewards for benefits like free shipping, special savings, member exclusives, birthday surprises, and points on purchases.

Even if you're not a member, Macy's also offers great sales with heavily discounted items for a more affordable shopping experience—though in general, this store's prices are usually reasonable.

Final Verdict

Amazon is our best overall choice for online shopping websites thanks to its especially great perks, like free one- or two-day shipping on thousands of items and extra discounts with an Amazon Prime membership. Even without Prime, Amazon shoppers have access to the same massive online catalog of products across most major categories. Because not all products ordered online work out for the buyer, Amazon is also our top pick because of its easy returns. For many items, customers don't even need to leave their homes—simply schedule a pickup on the website or app, exchange your items or return them for a full refund.

Compare the Best Online Shopping Websites

Company Item Categories Membership Required Shipping
Amazon Best Overall Clothing, Books, Movies, Music, Electronics, Computers, Home, Pets, Food, Beauty and Personal Care, Kids, Sports, Outdoors, Automotive, and more Optional for benefits Free one-day or two-day shipping with membership
eBay Best for Online Bidding Motor, electronics, collectibles and art, clothing and accessories, business and industrial, home and garden, sporting goods, jewelry and watches, and more No Free or calculated at checkout
Etsy Best for Handmade Goods Jewelry and accessories, clothing and shoes, home and living, wedding and party, toys and entertainment, art and collectibles, and craft supplies No Free or calculated at checkout
Google Shopping Best for Comparing Sellers Electronics, home decor, kitchen and dining, toys, crafts and hobbies, kitchen appliances, automotive, sporting and outdoors, clothing, jewelry, business and industrial, and more No Free or calculated at checkout
Overstock.com Best for Home Goods Furniture, rugs, decor, bedding, home improvement, kitchen, outdoor, lighting, kids, appliances, and more Optional for benefits Free or calculated at checkout
Zappos Best for Clothes and Shoes Shoes, boots, clothing, bags and handbags, jewelry and accessories, home, toys and games, kids, and more Optional for benefits Free shipping on all orders
Wish Best for Cheap Items Pet accessories, gadgets, tools, health and beauty, home and garden, art and crafts supplies, toys and hobbies, sports and outdoor gear, automotive accessories, and more No Free or calculated at checkout
Nordstrom Best for Designer Products Clothing and accessories, home goods, beauty, designer products, jewelry, shoes, activewear, luggage, and more Optional for benefits Free on most orders
Macy's Best Department Store Clothing, shoes, accessories, jewelry and watches, kids' products, beauty, home goods, handbags, furniture, toys, and more Optional for benefits Free or calculated at checkout

Frequently Asked Questions

What Is the Cheapest Online Shopping Site?

Wish is known for being one of the cheapest online shopping sites, with a large range of products to choose from at especially low prices. However, not all orders arrive with the correct items, so online shoppers can also look to retailers like Amazon or eBay for affordable goods.

Which Website Allows for Free Selling?

eBay is a great website to list items on without paying a seller's fee, but not all sellers can get by without charges. Thankfully, the fees are reasonable, only charging sellers 35 cents per listing after they've listed more than 250 items in one month.

Which Is the Safest Online Shopping App?

Most popular online shopping apps have customer service teams dedicated to providing support whenever needed. For the best shopping experience, stick with items shipped and sold directly by trusted retailers like Amazon, Overstock, Zappos, Nordstrom, or Macy's, avoiding third-party sellers. (However, in most cases, third-party sellers are safe to shop with; reading the item reviews or seller reviews is a good indicator of trustworthiness and product quality).

What Is the Most Popular Online Purchase?

Items like clothing, toys and kids' products, pet accessories, beauty products, and electronics are all very popular online purchases. Additionally, subscription services for a variety of products are common and make online shopping easier (and sometimes, even cheaper) for subscribers.

Methodology

To determine the best online shopping websites, we considered top retailers and compared them based on factors like item availability, different categories offered, memberships and benefits, typical shipping costs, and reliability.

When choosing the best online retailer for your next purchase, it's helpful to choose a trusted retailer based on the type of product you're buying. For example, some brands are dedicated to home goods, while others focus on clothing and accessories. Other online stores feature a large variety of products with customer reviews to help you determine whether the item you're interested in is right for you.

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