Overseas Server Hosting

Multiple servers in a server room
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In this 21st century, managing your website locally is possible without facing any hassles even when its server is located at the other end of the world. Today, you can stay in Germany, market your products in the US and at the same time, host the website in India or any country across the world for that matter. You can easily update your website, which is being hosted in China, sitting in a coffee shop in California. The age of digitization has truly made the world of website hosting a very dynamic industry.

Having said all of that, is getting your website hosted overseas the only option that you want to go for? Don't you want to consider if there are any benefits in getting your site hosted locally or within a similar time zone as yours? It so happens that not all classes of webmasters benefit from getting their websites hosted overseas. There are few key points that need to be considered before opting for a web host located in a remote country.

Price and Customer Support

The biggest advantage that you get out of hosting your website overseas comes in form of low cost. But as you might expect, a low price can often result in poor service. If you are in the UK or US, you should not doubt the low-cost hosting service you are getting from a place like China or India. They offer low prices because of their overall low cost of operations, so there is no reason to doubt their competency.

However, what can be a difference maker is the kind of customer support you get from such budget web hosting providers. Looking at the growing competition in hosting industry, it'd be safe to say without any doubt that the professionals working for these hosts are well trained, but you still need to make sure that you get 24/7 customer support because of the time zone differences. On top of that, you should be sure that the support executives speak and understand the language that you speak, especially if you are from a non-English speaking country such as Germany, Spain, or Brazil.

Google Ranking Varies for Different Countries

A person searching for your domain sitting in China will see your website's rank higher in search engines if your website is hosted in China. A person sitting in US and UK won't see the same search engine results as the one sitting in China. In simpler words, you already know that SERP (search engine results page) ranking affects the amount of traffic you get to your website, so before finalizing the country where you would want to host your website, think about the audience you want to target. It is always suggested to host your website in a country from where you expect the maximum amount of traffic.

A Fast Loading Website is a Must

A user living far away from the server of your website will always see your website loading slower than a person who is located closer to the server. A slow website always irritates the visitor and they normally tend to switch to another similar website. So, once again you need to choose your location of hosting such that your maximum potential visitors come from places closest to the place of hosting.

Making Your Decision

There are obviously a number of pros and cons for hosting your website overseas. Ultimately, you need to think about your website's future and what you expect from it, which should help you in narrowing down the location of the ​hosting company you want to work with.

Never choose a hosting firm in a different geographic location just for the pricing advantage, if you don't want to target the local audience. For instance, it would be a poor decision to host a website in Thailand if you want to target the Indian customers. Sites hosted in Thailand will tend to rank higher on google.co.th, but you may want your website to rank high on google.co.in to capture the Indian customers, and it won't really help the cause. If you want to primarily target an American audience, it's never a great idea to host the website outside the US.