Send Newsletters and Emails With Images in Outlook

Find out which versions of Outlook treat inline images as attachments

Newsletter Design
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When you send an email with inline images in older versions of Outlook, the pictures show up where they are supposed to in the message, but they also appear as attachments to the email. The newsletters you receive have inline images, but they lack the unattractive and unnecessary attachments. How do they do it, and how can you do it in Outlook? You can, but only in certain versions of Outlook.

These instructions apply to Outlook 2016, Outlook 2013, Outlook 2010, Outlook 2007, Outlook 2003, and Outlook 2002.

Send Newsletters and Emails With Inline Images Not Attached in Outlook 2003 and 2002

For inline images to appear in emails without being attached to them, they must be downloaded from a remote server when the message is opened. Outlook likes to go the safe route of the attachment — remote images cannot be displayed if no there is no net connection when the message is opened or the remote server is down, and since remote images pose a privacy risk, many users disable them.

To include inline images in newsletters and emails without attaching them in Outlook:

  1. Select Tools > Options from the menu in Outlook.

  2. Go to the Mail Format tab.

  3. Select Internet Format.

    Make sure When an HTML message contains pictures located on the Internet, send a copy of the pictures instead of the reference to their location is not checked.

  4. Select OK.

  5. Select OK again.

  6. Make sure the image is accessible over the internet. You can place it on your website, for example.

  7. Note the URL of the image. The URL of an image could be for example.

  8. Insert the image inline in an email in Outlook. Do not use the Browse button; paste the URL under Picture source instead.

  9. Complete the message or newsletter and send it to the mailing list or individual recipients.

Newsletters With Images in Outlook 2007 and Later

Outlook 2007 always sends copies of all inserted images as attachments. If you can't live with that fact, you can use an add-on to Outlook such as PoliteMail, which allows you to send newsletters using remote images.

In Outlook 2019, 2016, Outlook 2013, and Outlook 2010, you can insert an inline picture into the body of an email without adding it as an attachment.