News > Internet & Security Seekr Launches AI-Driven Search Engine Beta Aims to teach people about media literacy By Cesar Cadenas Cesar Cadenas Twitter Writer California State University - Long Beach Cesar Cadenas has been writing about the tech industry since 2016 on a variety of topics like cryptocurrency, video games, the latest gadgets, and much more. lifewire's editorial guidelines Published on March 15, 2022 Fact checked by Jerri Ledford Fact checked by Jerri Ledford Western Kentucky University Gulf Coast Community College Jerri L. Ledford has been writing, editing, and fact-checking tech stories since 1994. Her work has appeared in Computerworld, PC Magazine, Information Today, and many others. lifewire's fact checking process Tweet Share Email Tweet Share Email Internet & Security Mobile Phones Internet & Security Computers & Tablets Smart Life Home Theater & Entertainment Software & Apps Social Media Streaming Gaming Tech company Seekr Technologies has launched the beta of its search engine that uses machine learning to give users control over what they read on the internet. According to Seekr, it wants its userbase to start making educated decisions on the type of content they consume and will teach this via a scoring system to indicate an article's quality. There are currently two scoring methods at play: a Seekr Score and Political Lean Indicator, with more to come in the future. RawPixel / Mockup Photos Seekr compares its system to a consumer rating system, like Consumer Reports. It's a way to educate the public on the news by serving as a platform showing what it considers good reporting versus bad. The Seekr Score analyzes the article based on how good the information is and how closely it sticks to journalistic practices. For example, Seekr rates articles based on objectivity, clickbait, personal attacks, and incoherence, which refers to how much the title clashes with the article. The Political Lean Indicator does the same, while also showing an article's political lean. A small icon shows whether what you're about to read leans left-wing, right-wing, or centrist. The website even informs people if the source has any personal connection to the story. Seekr Seekr states that it wants to better the reputation of online reporting and have users see all sides of an argument so they can make informed decisions rather than be swayed by an algorithm. In the future, the company plans to include ad-supported searching that points to the brand's connection to the story. Was this page helpful? Thanks for letting us know! Get the Latest Tech News Delivered Every Day Email Address Sign up There was an error. Please try again. You're in! Thanks for signing up. There was an error. Please try again. Thank you for signing up! Tell us why! Other Not enough details Hard to understand Submit