Review of for Blog Advertising

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Stefanie Grewel

If you want to make money from your blog by selling ad space, then is a great option. In simplest terms, is an online advertising network that brings online publishers (such as bloggers) and online advertisers together, making it easier for those advertisers to find Web sites and blogs best suited for their ads and budgets.

How Does Work?

In order to add your blog to the publisher directory, you need to register for a free account on the Web site. Once you have an account, you can enter the information for your blog into the form provided. supplies you with the necessary HTML code to insert into your blog's template in order for ads to display on your blog once space is purchased by advertisers.

What Happens Next?

After your blog is submitted to, it appears in the publisher directory, which advertisers search in order to find the sites where they want to place ads. When an advertiser finds your listing (see an example listing here), automatically appends publicly available analytical data to it such as your blog's Alexa rank, Google page rank, number of RSS subscribers, and more.

BuySellAds Handles Payments

Advertisers purchase space on your blog directly through the Web site, so you don't have to be involved in accepting payments from individual advertisers. Typically, ads are purchased in 30-day increments for a flat fee, which is set by you. Once your account reaches $50, you can request a cashout and get your earnings.

Advantages of for Blog Publishers

There are a number of good points about using to sell advertising space on your blog. First, does all the work for you once you set up your blog listing in the publisher directory and paste the provided HTML code appropriately into your blog. You can set up your account so that all ads are automatically approved or you can set it up so you have to manually approve ads. This is a great feature as it provides you with as much control as you want in terms of determining the types of ads that appear on your blog. Furthermore, payments occur through the interface, so you don't have to handle transaction processing with advertisers.

Ideal for New Blogs is a great option for smaller blogs that don't get a lot of traffic yet because the site puts their blog in front of a larger audience of advertisers than those smaller blogs are likely to reach on their own. However, it's important that you set your advertising rate at the appropriate level to be competitive with the other blogs listed on that attract a similar advertiser as your blog attracts. Do your research before you create your blog listing in the publisher directory. Find blogs similar to yours and try to price your blog's advertising space well relative to your competitors' prices.

You Decide Specifics

In addition, offers flexibility in terms of the type and amount of advertising space you can offer through your listing in the publisher directory. You can offer multiple ad sizes, locations, prices, and more so you can maximize your earning potential.

Disadvantages of for Blog Publishers


The biggest complaint users have about is the fact that takes a percentage of your earnings as compensation for offering the technology and services of the site. It's a small price to pay for the exposure the site gives in terms of reaching a wider audience of advertisers than a blogger might be able to reach on his own. However, if you don't want to give up any of your advertising earnings, then might not be the best option for you.

Cluttered Directory

Bloggers also complain about the cluttered publisher directory making it difficult for advertisers to find their blogs in searches and once blogs are found, it's hard to stand out from the crowd.

How to Make the Most of BuySellAds

The key to getting around these drawbacks is by taking the time to do three things well when you set up your blog's listing in the publisher directory on

  • Use as many specific keywords as you can to tag your blog's listing in the publisher directory in order to maximize keyword search hits.
  • Write a great description of your blog in your listing in the publisher directory, including any demographic statistics or information that draws attention to the unique and desirable niche audience that your blog attracts.
  • Price your ad space competitively as described in "The Good News" section above.
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