Internet, Networking, & Security Web Development Using Reversed Type in Publishing by Jacci Howard Bear Writer A graphic designer, writer, and artist who writes about and teaches print and web design. our editorial process Jacci Howard Bear Updated on April 01, 2019 Mike Coppola / Getty Images Web Development Web Design CSS & HTML SQL Tweet Share Email In commercial printing, when the type is reversed out of a background, the background is printed in a dark color while the type is not printed at all — it is the color of the paper. For example, you cannot successfully print type in white ink on a black background, but you can print the black background everywhere except for where the type would be, which gives the same effect. The type produced in this manner is called reversed type. When to Use Reversed Type in a Design Graphic designers use reversed type as a design element because the eye is drawn to reversed type. Use it sparingly in your designs though. If you use reversed type in several areas of a design, they fight for attention. Examples of effective uses for reversed type include: Make column headings in a brochure using type reversed out of dark color rectangular blocksSet a headline in reversed typeReverse a pull-quote out of a colored box Precautions When Using Reversed Type Reversed type is harder to read than printed type. Because ink spreads a little on paper, the dark ink can spread into the area of the type. If the type is small, has thin strokes or tiny serifs, the type becomes unreadable or at least unattractive. For this reason, it is better not to reverse type that is smaller than 12 point and to use a sans serif typeface if you must reverse type at a small size. Other things you can do to make reversed type legible include: Use bold type Increase the leading between the rows of reversed typeIf you reverse type out of photos instead of out of color blocks, don't use a busy photo. Reverse the type out of an area that is relatively the same color for legibility.Use a dark color with reversed type for contrast. A pale pink block with reversed type on white paper is harder to read than the same reversed type on a red or dark blue block.