Internet, Networking, & Security Web Development Responsive vs. Adaptive Web Design Is one better than the other? by Coletta Teske Writer Coletta Teske is a Lifewire writer focusing on consumer electronics. She has 30 years' experience writing for Adobe, Boeing, Microsoft, and many others. our editorial process Twitter LinkedIn Coletta Teske Updated on March 06, 2020 Web Development Web Design CSS & HTML SQL Tweet Share Email The way a web page displays on a PC, laptop, tablet, or smartphone depends on the website design. Web designers apply either fixed, fluid, adaptive, or responsive design when building a website. We compiled a comparison of responsive vs. adaptive web design techniques to help you understand the differences between these two popular methods. Responsive Web Design Serves a similar layout to all devices. Better for reaching a broad audience. Inconsistent user interfaces. Adaptive Web Design Serves different layouts for different devices. Better for reaching targeted audiences. Designs are tailored to individual users. Before smartphones, websites were designed for desktop and laptop computer screens. As the number of devices that could access the internet grew, there became a need to design web pages that could scale to fit different screen sizes. Responsive and adaptive web design have the same goal: to make it easier for visitors to view and navigate a website. Both methods tailor the layout of the site to the user's device. The main difference between these is that adaptive design entails creating multiple versions of a site for different devices. Responsive Web Design Pros and Cons Advantages Better for search engine optimization. Less work to build and maintain. Free responsive themes are easy to find. Disadvantages Offers limited control over how layouts look on different devices. Significantly slower than adaptive websites. When viewing a responsive website, the site adapts to any web browser on a PC, tablet, or smartphone. Responsive design uses CSS media queries to change the look of the site based on the target device. When the site opens in a browser, information from the device is used to automatically determine the screen size and adjust the site frame accordingly. Responsive web design uses breakpoints to determine where content breaks to accommodate different size screens. These breakpoints scale images, wrap text, and adjust the layout so that the website fits the screen. Since search engines give preference to mobile-friendly sites, responsive websites typically get higher Google rankings. New webmasters may find it easier to design responsive websites since these sites require less work to build and maintain. If you use a content management platform (CMS) such as WordPress, you can find free themes that use responsive design. In exchange for easy implementation, responsive web pages load slower than adaptive web pages. Also, these pages may not always deliver the optimum user experience, depending on the arrangement of page elements. Adaptive Web Design Pros and Cons Advantages Layouts are optimized for each user. Two to three times faster than responsive websites. Easier to keep track of user analytics. Disadvantages More time-consuming than responsive design. Not as search engine-friendly. Requires careful traffic analysis to optimize user experiences. In adaptive design, a different website is created for each device used to view the site. Adaptive web design detects the screen size and loads the appropriate layout for that device. Therefore, the experience delivered on a PC may be different than the experience delivered on a mobile device. For example, the desktop version of a travel site may display information about vacation destinations on the home page. At the same time, the mobile layout may feature a booking form on the home page. Adaptive web design is based on six screen widths that vary from 320 pixels for a smartphone to 1600 pixels for a desktop computer. Web designers don't always design for all six sizes. They look at their web analytics and design for the most commonly used devices. Adaptive design also allows for the progressive enhancement of a website. For older sites that need an upgrade, adaptive design starts with the existing page content and progressively enhances the site by adding more features. The benefit of the approach is that every device can view the essential content, and devices that fit one of the adaptive layouts can view the enhanced site. Adaptive sites send less data to the visitor's web browser to deliver content. As a result, websites that use adaptive design are typically much faster than websites that use responsive design.