How to Reset a Sender's Messages' Importance in Outlook

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Do you know people who think the rare occasion when a message merits being marked as highly important is — every message?

Whether they experienced all their mail not marked important being ignored in the past or act out of ignorance: if you can't get them to mark their messages' importance more in line with the message' importance to you, you can resort to more drastic measures.

A simple rule lets Outlook return all mail from these senders to normal importance.

To find out whether their importance setting habit has changed, you can disable the rule from time to time.

Reset One Sender's Messages' Importance to Normal in Outlook

To return to normal importance in Outlook all messages from the sender who habitually assigns them high importance:

  • Select Tools | Rules and Alerts... from the menu.
  • Click New Rule....
  • Make sure Check messages when they arrive is selected under Step 1: Select a template.
  • Click Next >.
  • Check from people or distribution list and marked as importance under Step 1: Select condition(s).
  • Click people or distribution list under Step 2: Edit the rule description.
  • Double-click the person in your contacts or type the desired email address under From ->.
    • You can check for multiple addresses. Separate them with semicolons.
  • Click OK.
  • Click importance, also under Step 2: Edit the rule description.
  • Select High from the Specify the importance to look for: drop-down menu.
  • Click OK.
  • Click Next >.
  • Check mark it as importance under Step 1: Select action(s).
  • Click importance under Step 2: Edit the rule description.
  • Select Normal from the Specify the importance to set: drop-down menu.
  • Click OK.
  • Click Next >.
  • Click Next > again.
  • Type a helpful name ("Reset importance", for example) under Step 1: Specify a name for this rule.
  • Click Finish.
  • Now click OK.