Internet, Networking, & Security Web Development 69 69 people found this article helpful Components of a Successful Blog by Susan Gunelius Writer Former Lifewire writer Susan Gunelius is a marketing communications specialist who writes about branding through blogs. our editorial process Susan Gunelius Updated on October 11, 2019 Westend61 / Getty Images Web Development CSS & HTML Web Design SQL Tweet Share Email Blogging can be difficult. It's even tougher to have a popular blog or one that makes any money. Below are several things to consider when wondering how to become a successful blogger. There isn't just one single secret to a wonderful blog that will create the most popular website in your niche. As important as these things are, you can't just focus on the content or design of your pages, nor can you put all your effort toward a fantastic header image or a particular style of writing. Keep reading to learn why some blogs are more successful than others. These are tips you should keep in mind at all times while growing your blog. Choose an Interesting Topic to Write About As fun as it may seem to write about your favorite pair of shoes or vacation spot, you have to keep in mind that the most interesting topics are usually the easiest to bring life to successful blogs. However, this does not mean that your subject or expertise is uninteresting. It's merely something to think about when picking a good topic to blog about. With enough effort, probably any topic could be blogged about successfully. The most successful blogs are written about topics that have a broad appeal. The more people who are interested in what you write about, the more people who will search for information on that topic and reach your blog. There are dozens of blog ideas that may encourage you to start up a blog today. Show Passion for Your Subject From a reader's standpoint, a blogger's passion (or lack thereof) really does show through the text. If you don't love your niche enough to stick to it at all times, your traffic and attention from readers may diminish. It's pretty boring to read a blog that's clearly written by someone who isn't speaking from their heart. Put all you have into your blog, even if it takes time, and your readers will appreciate it. Have Some Commitment A blog that's considered successful is one that updates frequently. This gives the writer plenty of opportunities to provide fresh, unique content. Speaking of frequent updates, a blogger should have enough commitment to pursue their passion that they stick to it even when visitor stats or comment counts are low. Successful blogging requires a massive amount of sweat equity and dedication. Building a successful blog requires more than just publishing a new post a few times a week. The most successful blogs are updated frequently (often several times each day), and the bloggers behind those blogs work relentlessly to promote their blogs and drive traffic to them. Invest Your Time Constant blogging requires a lot of time. Therefore, building a successful blog requires a massive time investment. Growing a blog doesn't stop with publishing posts. Top bloggers spend a lot of time every day promoting their blogs, researching and reading. If you're having trouble staying focused, use time management apps and extensions that you can use in your web browser to help minimize distractions. Have a Desire to Network Socializing is a critical component of developing a successful blog. By nature, blogging is a social medium, and successful blogs become so primarily because of the strong sense of community surrounding them. Top bloggers take the time to respond to comments and interact with their visitors, as well as network on social sites, forums, and more, all in an effort to further promote their blogs. If you attract other bloggers, you may even find that they add your blog to their blogroll. There are many places to promote your blog if you're looking for ways to reach the world. Learn How to Keep Learning The blogosphere is ever-changing, which means top bloggers are always looking for new ways to enhance their blogs by persistently researching anything and everything related to not only their topic but also just blogging in general. Don't be afraid to use your time working on your blog as time spent reading other blogs and tutorials on blogging. The more you learn and understand from a reader's perspective, the more you can understand how to treat your readers from a blogger's perspective. Show Some Creativity In addition to passion, it's essential for a blogger to be creative and give the readers something valuable. Shake things up and go against the status quo. Blending in is a comfortable and common tactic; try the opposite and see if your blog can make its way through the crowd to stand out on its own.