Quick Tips to Optimize Profits from Your Android App

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The Google Play store is one of the most sought-after app marketplaces for both app developers and users alike. Over the past couple of years or so, Android has clearly established itself as a leading mobile OS. Accordingly, it is also pulling in numerous app developers to create newer apps for its different devices. While this is all very good, the main challenge for the developer is to develop a top-selling app for the mobile platform.

Making it to that much-coveted top apps list would automatically generate revenue for you. However, there are some ways to maximum your earnings even if your app does not hit that top spot.

Needless to say, game apps stand much more of a chance of visibility in the Play store, as compared to non-game apps. Android offers several interesting and versatile smartphones and tablets, which are especially great for gaming. Non-game app developers, on the other hand, would have to struggle a bit more to achieve success in this app marketplace. They would have to chart out a different strategy and pull in users by engaging them with high-quality, useful apps, also offering prompt customer service.

  • Consider Subscription Models: In case your app focuses on business, finance, enterprise, media or entertainment, you could consider using the subscription approach to earn profits from it.

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  • Increase App Rating: Google is constantly encouraging its developers to try and work harder for better app ratings. The company offers you analytics and other tools to help you enhance your position in the app store. The higher your app ranks, the more revenue you will stand to make from your app.

  • Reach a Global Audience: Android being one of the most popular mobile platforms today, its users are spread across the whole world. This gives you the unique opportunity to reach out to a massive global audience. The Google Play Developer Console offers transcription services, which you could easily use to address Android users worldwide.

  • Before You Submit Your App to the Google Play Store

Earning from Free Android Apps

Most apps in the Play store are available free of cost. As an app developer, you spend several painful hours working on designing, building and testing your app. While making money on Android apps is difficult in itself, it can be more so when you are offering your app free of cost.

Here is how you can earn via your free Android app:

  • Optimize Your App for Play: The key to topping the Play store app charts is to be found most prominently in Search. Hence, you should focus on optimizing your app for the app store. Your app name, icon, title, description and keywords should be such that you are found most easily by Google.

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  • Use the Freemium Model: Like mentioned earlier, you could offer the basic version of your app free of cost and then charge users for accessing premium features of your app. You could also consider inserting ads in the free version; also offering an ad-free paid version of the app. Many users are willing to pay up to avoid ads while working with their apps.

  • Try In-App Advertising: In-app advertising and tying up with companies wanting to advertise their products from within an app would undoubtedly help you earn revenue from your free Android app. Of course, you have to be careful not to bombard users with too many ads, else they will end up losing interest in what you have to offer them.

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  • Try Different Ads: Use different types of ad publishers and ads in your app. While small publishers have low fill rates, their payment rate is very good. Large ad publishers, on the other hand, will offer you much lower eCPM. Use a mix of both types of publishers to maximize the revenue from your app.

  • Create Multiple Apps: If possible, create multiple apps covering different categories. This will add to your portfolio, while also generating more income streams for you. Adopting this approach will also help you reach a wider spectrum of users, spread across a variety of niches.

  • Cross-Promote Your Apps: Cross-promote all your apps on advertising networks, using your own ad space. This will generate double revenue for you, when users click on them. Over a period of time, you could use the profits thus accrued to invest in creating yet more apps.

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