Learn the Correct Way to Use Quotation Marks in a Headline

Quotes on vector technology pattern Background
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Single quotes, rather than double quotes, seem to be the preferred punctuation for article titles with quoted text. Single curly quotes around the headline would get the point across although it would be better to rewrite the headline so that you were using your own words plus a portion of the quoted material — using the single quotes to more readily show that it is a quote and not just some stray marks around the headline.

Another option is to paraphrase the quote for your title. According to Simran Khurana in Paraphrasing Quotations, sometimes a paraphrased quote can have more impact than a direct quote.

For more on using quotations marks both grammatically and typographically as well as writing headlines for your newsletters and marketing materials, see these resources:

Using Quotation Marks

Typesetting Quotation Marks

Writing Headlines