How to Promote Your Facebook Page for Free

Use these tips to attract Page views and keep followers

Facebook
Dan Kitwood / Staff/Getty Images

If you've spent a lot of time preparing your Facebook Page but aren't getting the traffic you had hoped for, don't call it quits just yet. You can do numerous things, even for free, to promote your Facebook Page.

Yes, there are also plenty of paid options for promoting your Page, including using Facebook Ads and promoting posts through Boost Post. However, don't overlook all the freely available promotion tools you have available right now.

Like Your Own Page

Screenshot showing to like a Facebook Page

Be sure to like the Page yourself. This is so simple, yet many people forget to do it. Liking a Facebook Page is the easiest way to promote your Page for free because your Facebook friends can see that one of their friends (you) knows about the Page and likes something about it, and they'll be more apt to do it themselves.

Also don't forget to send a message to your colleagues and friends and invite them to like the Page. You can do this in Facebook Messenger, email, or with any of your other favorite messaging apps.

Share a Link to the Page on Your Timeline

Screenshot showing how to share a Facebook Page on your own Timeline

Send the URL to your Facebook Page directly to your own Timeline for everyone to see. Go to the Page and click the Share button. A popup window shows the Page cover photo and profile picture.

You can add a brief message if you like, but choosing where to share it is the most important part of this self-promotion technique. You can share the Page on your own Timeline by choosing the Share on Your Timeline option at the top of that pop-up window, but there are also options for sharing on a friend's Timeline, sharing in a private message, and more.

When promoting your Facebook Page on your Timeline, you can also choose who sees it: the public, all your Facebook friends, or some friends only. Pay close attention to what you choose here, because while sharing with the public will garner the best results, your Page will also be exposed to people you don't know—which may or may not be your intent.

Use Your Business to Promote the Page

If the Facebook Page is for your business, send an email blast to your employees encouraging them to like the Page and share it with friends and family. Let them know that promoting the Page will help get the name out there and show people what your business has to offer.

Screenshot of a sample email signature with a Facebook Page link
Sample Email Signature.

Another super easy way to promote your business Facebook Page is to include its link in your email signature. If you're not sure how to do that, just write a little something at the bottom of the message or type your name and business name, and paste the link. You'll be surprised how many people click through to your Facebook Page from an email link.

Business cards are another way to have your business promote your Facebook Page. Put the link somewhere on the card, or build a QR code for the card that links directly to your Facebook Page.

Something else you can do to promote your Facebook Page through your business is to search Facebook for businesses similar to yours in your local area. Look for people who list it as an interest and reach out to them to like the page.

Add a Page Plugin to Your Website

Screenshot of the Facebook Page Plugin settings

One of the coolest ways to promote your Facebook Page is with the Page Plugin. Use it to embed a simple feed of your Facebook Page content to your website. Copy some lines of code from the Page Plugin page and insert it into your website's HTML code.

In addition to showing the Page's cover photo, you can opt to expand the presentation in several ways.

  • A Timeline tab shows the most recent posts on your Page timeline
  • An Events tab can be shown so that visitors can follow your Page's events and subscribe to events right from your website.
  • The Messages tab lets visitors message your Facebook Page.
  • The Adapt to plugin container width option can be used so that the plugin changes to the width of its parent container when the page loads, making it look a lot more natural on your website. The minimum is 180 pixels, and the maximum is 500 pixels.
  • The Show Friend's Faces option shows the faces of friends who like your Page.

Embed Posts On Your Blog

Screenshot showing how to copy the embed code from a Facebook post
Copying a Facebook Post's Embed Code.

If you have a blog, you can increase visibility for your Facebook Page by embedding a Page post in your blog post. To do that, go to the post you want to promote and click/tap the dots in the right corner to find the Embed menu option.

You can copy that HTML content to your blog post so that visitors can see it and click to go directly to the Page.

Go Interactive

Screenshot showing how to make a Facebook poll
Facebook Poll Example.

Making your Page interactive and graphically appealing are two of the most important ways to get likes on your Facebook Page. One way to encourage interaction is to make a Poll on your Facebook Page, which can be done from the Write a post... area; just click/tap Poll to get started.

Some other easy ways to get more Facebook interaction, and thus promote your Page, is to make a new event, start live video, publish job posts, or create offers and discounts.

Add Some Personality

Along with making your Page interactive, it’s important to give it some personality by making it look attractive and interesting. Facebook lets you upload a logo or photo for your Page, but that isn’t enough.

Give your Page some flare and change your cover photo to something eye-catching. An attractive appearance or quirky design gives existing and potential fans a reason to visit your Page often, and also to visit your company’s website or blog.