How To Produce a Promotional Web Video

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Promotional web videos are an exciting internet marketing tool for businesses large and small. Like a traditional TV commercial, a promotional web video will advertise your business’s advantages to potential customers. Unlike traditional TV commercials, promotional web videos can be broadcast directly to your target audience for free through email, search engine marketing, and video sharing sites such as YouTube.

Producing a promotional web video doesn’t have to be complex or expensive. With a little bit of planning, you can produce a promotional web video that becomes a priceless marketing tool for your business.

Difficulty: Average

Time Required: Varies

Here's How

  1. Identify Your Goals for Your Promotional Web Video
    1. Before you begin to produce your promotional web video, you need to think about what you want the video to accomplish. Some questions to consider include:
      1. Who is the target audience for your promotional web video?
  2. What will be the tone of your promotional web video? Funny? Professional? Sincere?
  3. What do you want viewers to do after watching your promotional web video? Email it to a friend? Call your company? Click for more information?
  4. Set a Budget for Producing Your Promotional Web Video
    1. Producing a promotional web video is much less expensive than producing a traditional television commercial. If you’re video-savvy and not looking for a super-polished video, you may be able to produce your promotional video yourself for little or no cost.
    2. To produce a high-quality promotional web video, though, you may want to consult a professional web video production company for assistance. Many companies work with businesses to develop, produce and distribute promotional web videos.
  5. Plan Your Promotional Web Video
    1. In the pre-production phase of your promotional web video, you’ll need to plan out how the video will look and sound. This process can be very formal, including scriptwriting and mapping out each frame of the video.
    2. If you want a documentary-style promotional web video, you can be less formal. Think about what themes you want to address, what footage you want to capture, and who will act as a spokesperson in the promotional web video.
    3. If you’re working with a professional production company they can help you with the planning a scriptwriting process.
  6. Shoot Your Promotional Web Video
    1. If you’ve developed a good plan, shooting your promotional web video should go smoothly. By knowing exactly what footage you need, you’ll save a lot of time and, if you’re working with a professional video production company, money.
  7. Edit Your Promotional Web Video
    1. Again, with a good plan editing your promotional web video should be a breeze. If you’re doing it yourself, our video editing tutorials can help you with adding titles, music, and images to your promotional web video.
  8. Post Your Promotional Video to the Web
    1. There are many places on the web where you can post your promotional web video. The first and most obvious is on your website. If you are working with a professional production company, they can post the video on your homepage or even design a web page specifically for displaying the promotional web video. If you are producing the video on your own, it may be easier to just post the video on YouTube and then embed the YouTube video on your website.
  9. Share Your Promotional Web Video
    1. Once your promotional video is posted on the web, you'll need want to have it seen by as many people as possible. There are many ways to gain an audience for your video, including:
      1. Posting your video on a variety of video sharing websites
      2. Publicizing your video on iTunes
      3. Emailing your video to friends and colleagues


  1. Keep your video short. A promotional web video should be less than 3 minutes long
  2. Keep your video interesting. A variety of shots, angles, and perspectives will make your promotional web video more interesting to watch.