A Step-By-Step Guid to Building an Informative, Entertaining Newscast

A seamless newscast is the result of good planning and execution

Side View Of Woman Sitting In Newsroom
Producing your own newscast is easier than you think. Edward Fujimoto / EyeEm / Getty Images

An online newscast can be used by journalists, businesses and marketers to share information and spread the news through web video. Producing a good newscast requires careful planning and attention to detail, but you don't necessarily need extensive video production experience. You’ll need a video camera or a smartphone with video capabilities, lights, a microphone and video editing software on a computer or mobile tablet.

Develop a Topic and Format for Your Newscast

Before you can jump into the fun of making videos, you need to define the topic and the format of your newscast. If you plan to consistently focus on a particular type of story, you'll be better able to develop credibility on a topic and grow a loyal following.

After you have a focus for your newscast, decide how many stories you can cover in each episode, how those stories will be covered and how often you'll produce episodes. All of this depends on your budget, your skills, your time and your personnel.

For a simple production, you can use voiceover with stock footage and graphics. If you have intermediate skills, shoot with a green screen or in a newsroom setting. For an even more elaborate production, add in-the-field reporting and customized graphics.

Script the Newscast

Each episode needs a script, and that involves some journalistic research. Where you go with this depends on your passion and your budget. For a simple approach, you can search the web for press releases and news items related to your topic, or you can do original reporting and unearth new stories.

You want your script to grab audiences during the first 15 seconds. Then, move into more depth with your topics. Be sure to include a call-to-action somewhere in the newscast's script that invites viewers to watch other episodes or visit your website.

Record the Newscast

In formal situations, newscasts are recorded in studios with professional lighting and sound equipment. With the introduction of smartphones and tablets and video editing apps that go with them, you can make a newscast in less formal surroundings. Make sure you are in a quiet area, though, so you can record clear audio and pay attention to lighting to keep your newscast bright and evenly lit.

Set up an impromptu teleprompter with a laptop or use cue cards to keep the newscast on-script. Cut away to b-roll footage and graphics occasionally during the newscast. Then, your presenter can check what is coming p next. You'll be able to edit material that is recorded separately in as needed in the editing stage.

Edit the Newscast

A free program like iMovie or an online editing app may be enough to edit most newscasts. Otherwise, you can try intermediate or professional video editing software. Edit your newscast for time and to remove any dead air and broadcaster mistakes. Insert photos or video footage you previously recorded for the newscast. 

To avoid copyright violations, make sure that you have properly licensed any stock music, graphics or footage that you add during editing.

Publish Your Newscast

Publish your newscast on your YouTube channel, your website, social network sites and anywhere else you can. To get more subscribers on YouTube, you have to be consistent in publishing a new newscast regularly, optimizing your videos, reaching out to other YouTubers and interacting with viewers.