Popular Tags for Instagram That You Should Be Using

Tag your posts with these hashtags to get more exposure

Man taking photo of food on iPhone

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If you’re looking for more followers, likes, comments, and overall more interaction on Instagram, tagging your photos with relevant hashtags is a good way to get users to notice your photos. Lots of users browse keywords using Instagram’s search function, so if you tag your photos with descriptive keywords, they’re more likely to be discovered by other people.

For example, if you tag a photo of your sleeping dog with hashtag #dog in the description of the photo, users browsing through the #dog tag in an Instagram search should see your photo. Just keep in mind that it will quickly be pushed down the tag page as other people post their own photos and videos with the same tag.

Users who find your post by browsing the tag page for the tag that you added might decide to give it a like, comment on it, or even check out your profile and start following you! If that’s what you want, then here’s a short list of some of the most popular hashtags used on Instagram.


“Love” is one of the most popular hashtags used on Instagram. People can use it for pretty much almost any photo, which is probably why it’s so popular.


With so many great filters that can make an ordinary photo or video look awesome, “beautiful” is an extremely popular word that is constantly used to describe an almost form of appealing photography or cinematography on Instagram.


Summer seems to be the most favored season for all Instagram users. From beach pics to pink and orange sunsets, this tag usually turns up some colorful results.


So, your dog is sleeping, and you think it’s pretty cute, right? Post it and tag it with #cute! This tag is full of adorable animals, babies, and even people.


It's no surprise that Instagram is pretty much the ultimate social network for vanity where selfies reign supreme. Everyone looks good with a photo filter, and it’s so easy to snap a random photo of yourself and collect likes from your followers.

#girl: Following along with the vanity trend here, it should be expected that a lot of girls love to post photos of themselves any chance they get. Tagging them with #girl is a good way to seek approval from other users.


This stands for “Throwback Thursday,” and even though the meaning isn’t really all that clear, most people use it to show a photo from the past, or to express some sort of fun activity they’re enjoying on a Thursday.


This is another tag that can basically include any post at all. It stands for “Instagrammers,” and you can pretty much use it for any photo or video you want to show off.


This tag is generally used to describe any photo or video that a user thinks looks really great and is really proud of it.


Some users get really creative and combine more than one photo into a collage using another collage-making app before uploading it to Instagram.


The "latergram" tag can be used when you post a photo or video at a later time instead of instantly.


The individual who originally created this tag chose a popular photo from this tag group and included it in an online gallery, kind of like a contest. These days, it seems everyone uses the tag just because they can.


Feeling sad, happy, angry, confused, or some other emotion? Take a photo of (or film a video) and tag it with #instamood to show people how you’re feeling.


Lots of users use this tool to simultaneously post an Instagram photo and tweet the photo on Twitter, allowing users to enter a 280-character message as well.


This tag was originally established for Instagram users in East Asia, but it seems that people from all over the place now post with this popular tag.


Since Instagram was opened up to Android users, some have taken to using this tag in order to tell people that the photo or video was taken with an iPhone.


Many users love to tag their posts with this tag when they're photographing nature or "artsy" photos of almost anything. 


No, that's not an internet acronym! It's actually the name of a very popular photo editing app that Instagram users love to use on their photos before they post them. Fans of the app like to let their followers know that they used it by including it as a hashtag.

If you're going to use multiple hashtags in the caption of an Instagram post, try separating them from the actual caption so it doesn't look cluttered and hard to read. You can do this by typing your caption out like normal and then making multiple line breaks, with the hashtags at the end. Some users put periods at the start of their line breaks to help guide the eyes of the viewer down toward the hashtags.

There are a ton of other popular Instagram tags you can use to be more readily seen, gain followers, or even get on the Instagram popular page, but you’ll do pretty well by sticking with these top tags. You may want to try tagging your posts with the nearest large city to try and gain some interest from local followers. For example, if you're near Austin, Texas, you could add tags like #austin or #austintx.

If you’d like to see more, top-hashtags.com does a good job at rounding up their top 100 list of popular Instagram tags.